| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Unison Takes the Pain Out of Conference Calls | | Friday, November 30, 2012 4:44 PM | Seth Fiegerman |
|  | Name: Unison One-Liner Pitch: Unison lets employees communicate and track work updates through virtual rooms organized around specific projects. Why It's Taking Off: A sleek enterprise application that boosts productivity and collaboration in the...
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| The 20 Most-Shared Ads of 2012 | | Friday, November 30, 2012 2:55 PM | Todd Wasserman |
|  | Is Kony 2012 an ad? If so, it was the most-viral ad of the year. If not, it was just an extremely effective advocacy video and a Belgian video for cable network TNT was actually the most-viral ad of 2012. Unruly, which keeps tabs on viral video...
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| NPR's Brooke Gladstone: The News Media Has Almost Always Been Fragmented | | Friday, November 30, 2012 1:28 PM | Seth Fiegerman |
|  | There have been plenty of complaints in recent years that new media outlets have fragmented the news consumption experience for readers, but NPR's Brooke Gladstone argued during an interview at Mashable's Media Summit on Friday that the media has...
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| Tablet Readers Don't Want Interactivity, Says Hearst President | | Friday, November 30, 2012 10:06 AM | Lauren Indvik |
|  | When Hearst first launched digital editions for the iPad, it loaded its titles with interactive features -- features, Hearst President David Carey said, readers don't necessarily want. "We had to find out whether people wanted something all-new...
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| Will Condé Nast or Hearst Create the Next Pinterest? | | Friday, November 30, 2012 9:27 AM | Seth Fiegerman |
|  | Should publishers be working to build the next big photo-sharing social network like Pinterest or Instagram? That's the question AKQA chairman Tom Bedecarre raised during his talk at Mashable's Media Summit on Friday. Bedecarre, who has been...
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| The Nate Silver Effect: How Data Journalism Can Predict the Future | | Friday, November 30, 2012 8:55 AM | Neha Prakash |
|  | Nate Silver is no god, and probably not a wizard, but he's definitely a genius. No, not because he correctly predicted the 2012 presidential election earlier this month, down to each individual state's results. But because he unlocked the key to...
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| Using Fake Resume References? Be Careful | | Friday, November 30, 2012 8:00 AM | BusinessNewsDaily |
|  | Job seekers who believe the reference section of their resume isn't as important as the rest of it should think again, new research shows. A study by CareerBuilder revealed the vast majority of employers (80%) contact references when evaluating...
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