| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Samsung Launches Wallet App for Android | | BARCELONA — During its Developer Day at the Mobile World Congress, Samsung has unveiled its Wallet app for Android. Similar to Apple's Passbook, Samsung's Wallet will let users keep all their coupons, various tickets and membership cards in one place.
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| Yahoo Responds to Controversy Over Work-at-Home Ban | | After widespread criticism of Yahoo's decision to ban employees from working at home, the company has addressed the controversy in a vague statement. "This isn't a broad industry view on working from home," it said.
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| Pearson Launches EdTech Incubator for Startups | | Tuesday, February 26, 2013 10:57 PM | Camille Bautista |
| Publishing giant Pearson launched an incubator program for edtech startups, following in the footsteps of other educational companies like Kaplan. Pearson Catalyst, the new program, will match educational startups with Pearson brands and resources. The company's vast amount of content will be available to participants who can further develop their products to target and personalize online learning.
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| Huawei Unveils Global Ad Campaign | | Tuesday, February 26, 2013 5:53 PM | Todd Wasserman |
| Huawei, which was recently deemed the world's number three cell phone maker, by volume, is attempting to raise its profile with a global branding campaign themed, "Make It Possible." The ad above is the first in the campaign, which does not feature any of the company's phones or devices. Instead, the ad might be mistaken for a series of self-help affirmations.
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| Do You Value Working From Home? | | Tuesday, February 26, 2013 4:56 PM | Alex Hazlett |
| Are flexible work arrangements a discretionary perk or the backbone of a modern company? How should productivity be measured? And how should it be balanced against less tangible priorities such as innovation and collaboration? These are just some of the issues bubbling to the surface in the wake of news that struggling media company Yahoo is eliminating its work-from-home policy.
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| Ads Worth Spreading: TED Announces Winners of 2013 Marketing Challenge | | Tuesday, February 26, 2013 4:42 PM | Matt Petronzio |
| TED, the non-profit organization known for showcasing "ideas worth spreading" through its set of global conferences, announced the winners of its annual Ads Worth Spreading challenge Tuesday. The challenge highlights 10 advertisements that go beyond creativity by establishing meaningful connections with their audiences.
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| 'Variety' to Nix Daily Print Publication After 80 Years | | Tuesday, February 26, 2013 2:15 PM | Lauren Indvik |
| Big changes at Variety: The 108-year-old entertainment trade magazine announced Tuesday that it will no longer publish a daily print edition as if it shifts more resources to digital. Variety will continue to publish its weekly magazine, to be released on Tuesdays, and expand its "special edition" print packages for awards season and other topical items.
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| Audrey Hepburn Digitally Resurrected for Chocolate Bar Ad | | Tuesday, February 26, 2013 12:19 PM | Todd Wasserman |
| Audrey Hepburn died in 1993, but she's still making commercials. This latest ad, for UK chocolate brand Galaxy, takes footage from the film Roman Holiday and appropriates it for a storyline in which Hepburn, touring an Italian town via a tour bus, gets stuck in a traffic jam and sees a handsome stranger in a car. She leaves the bus and takes a ride.
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| Zuckerberg, Gates, Will.I.Am Encourage Students to Code | | Tuesday, February 26, 2013 10:53 AM | Seth Fiegerman |
| Some of the biggest names in tech and Hollywood have joined forces in a new video for Code.org, a non-profit focused on computer programming education, to encourage students to take coding classes. Entrepreneurs like Facebook's Mark Zuckerberg, Square founder Jack Dorsey and Microsoft founder Bill Gates open up about how they got started coding.
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| Brands Have Colonized the 'Harlem Shake,' But They Haven't Killed It | | Tuesday, February 26, 2013 10:29 AM | Todd Wasserman |
| You and your friends aren't the only ones cooking up a "Harlem Shake" tribute on YouTube. The craze has seeped into corporate boardrooms or, more accurately, the ad agencies and marketing departments that represent such brands. While it's now de rigueur to have a "Harlem Shake" video featuring your employees, a few brands — including Pepsi, Dr Pepper and Lululemon — have moved beyond that.
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| Bear Grylls Seeks Adventure in Latest Air New Zealand Video | | Tuesday, February 26, 2013 10:00 AM | Christine Erickson |
| The creative minds at Air New Zealand have come up with a new way to demonstrate flight safety in their latest video, starring British adventurer Bear Grylls. Previously, the company has worked with Peter Jackson and castmembers from The Hobbit, Richard Simmons, and David Hasselhoff.
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