| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| 'Yahoo HR' Twitter Parody Mocks Marissa Mayer's Leadership | | Wednesday, February 27, 2013 9:35 PM | Sam Laird |
| New Yahoo CEO Marissa Mayer caused quite the stir last Friday when she decided to eliminate the option for employees to work from home. While some applauded the surprising decision as a bold move that should help Yahoo get back on track, many commenters criticized it harshly.
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| This TV Spot Is Completely Composed of GIFs | | Wednesday, February 27, 2013 6:40 PM | Todd Wasserman |
| GIFs are hot, but marketers have mostly been at a loss as to how to appropriate them. Give Fox Searchlight points for trying. The studio's new ad for its upcoming movie Stoker is entirely composed of GIFs. The GIFs were culled from LetterstoIndia.com, a site that "gave users a glimpse into the wicked and twisted world of the film’s main character," according to Searchlight's PR.
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| Snapchat Founders Sued by Classmate Who Claims They Took His Idea | | Wednesday, February 27, 2013 4:57 PM | Seth Fiegerman |
| The founders of Snapchat, the popular self-destruct messaging app, have been hit with a lawsuit from a former classmate that we're sure they hope will disappear quickly. Frank Reginald Brown IV, a 23-year old South Carolina native, alleges in the lawsuit that he came up with the idea for an app that would "automatically delete" messages in the spring of 2011 while a junior at Stanford.
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| Facebook to Serve Up Ads Based on Your Offline Shopping Habits | | Wednesday, February 27, 2013 4:39 PM | Todd Wasserman |
| Facebook will now be able to target some ads based on your offline shopping habits thanks to some partnerships it announced on Wednesday. The social networking giant has inked a deal with data mining firms Datalogix, Acxiom and Epsilon that will apply their records about customers' offline purchases to Facebook's Custom Audiences product.
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| Announcing a Live Chat With Grasshopper Founder David Hauser | | Wednesday, February 27, 2013 2:40 PM | Scott Gerber |
| Streaming live on Mashable, Grasshopper founder David Hauser will answer questions from readers at 3 p.m. EST (12 p.m. PST) Thursday, Feb. 28. As part of the Young Entrepreneur Council’s #StartupLab initiative, a virtual mentorship program, David will appear live via video chat broadcast on this site. David Hauser is a young entrepreneur based out of Boston, MA, Austin, TX and Las Vegas, NV.
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| Tim Cook on Apple's Declining Stock Price: 'I Don't Like It Either' | | Wednesday, February 27, 2013 2:28 PM | Seth Fiegerman |
| Apple CEO Tim Cook acknowledged express disappointment with the company's declining stock price during a shareholder meeting Wednesday, but attempted to reassure investors that Apple's long-term future is still bright. "I don't like it either," Cook said in response to a question about the stock price, according to a transcript from Jon Fortt at CNBC.
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| How Indeed Hit 100 Million Monthly Users Without Any Marketing | | Wednesday, February 27, 2013 1:22 PM | Seth Fiegerman |
| When Indeed launched its job search engine in late 2004, there was already plenty of competition in the space from well-established and well-funded companies like Monster and CareerBuilder. With that in mind, Indeed decided to use the resources it had — the company raised a single $5 million round in 2005 — to compete on product rather than marketing.
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| Cute 'Pig Rescues Baby Goat' Viral Video Was Actually an Ad | | Wednesday, February 27, 2013 12:37 PM | Todd Wasserman |
| A cute video showing a pig rescuing a goat that went viral last fall was actually an elaborate ad for a Comedy Central show, the network revealed on Wednesday. The original video showed a pig at a petting zoo playing hero when he swims across a pond to save a trapped and terrified goat whose foot is stuck underwater. That video, which was picked up by Mashable, among others, has gotten more than 7 million views.
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| GlobeIn Is Like Etsy for Global Crafts | | Wednesday, February 27, 2013 12:04 PM | Fran Berkman |
| Mairam Omurzakova is a master artisan. She crafts shyrdaks — hand-stitched felt tapestries traditional to Kyrgyzstan — which she has been selling since the mid 1990s. Her potential market is about to greatly expand. People around the world now have access to Omurzakova's creations, as well as crafts from an expanding network currently consisting of more than 100 artisans.
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| Magzter Wants to Be the YouTube of Magazines | | Wednesday, February 27, 2013 11:27 AM | Todd Wasserman |
| Apple's Newsstand is a great vehicle for tablet-based magazines, but it ignores foreign titles and is of no use the growing base of Android-based tablets. That's the thinking behind Magzter, a 2 year-old company that has amassed 7 million readers across the globe. The company, which aims to be the "YouTube of magazines," recently snagged Maxim in the U.S.
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| No NYT Subscription? Head to Starbucks | | Wednesday, February 27, 2013 10:55 AM | Lauren Indvik |
| Since The New York Times closed a popular loophole in its online paywall — one that allowed non-subscribers to cut out part of a story's URL in order to access articles beyond the 10-per-month limit — readers have sought new methods for reading the Times without forking over a monthly subscription fee. Now there's a sanctioned — and not altogether inconvenient — way to get your daily dose of the Times for free: at your local Starbucks.
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| Google Glass eBay Listing Removed [UPDATED] | | Wednesday, February 27, 2013 9:45 AM | Seth Fiegerman |
| Google Glass won't launch for consumers until later this year, but someone is already advertising a pair on eBay. UPDATE: The Google Glass listing is no longer on eBay.
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| MWC 2013: What Happened to the Big Announcements? | | Wednesday, February 27, 2013 9:33 AM | Stan Schroeder |
| There's a running joke at this year's Mobile World Congress: "If you want to see all the cool phones that are coming out this year, you can do it one week before and one week after the MWC." Actually, it's not a joke at all, it's the harsh reality of the world's biggest mobile industry event. HTC announced its 2013 flagship, the One, one week before this year's MWC.
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