| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Forrester: U.S. Online Retail Sales to Hit $370 Billion by 2017 | | Tuesday, March 12, 2013 8:00 PM | Lauren Indvik |
| Up, up and away: Ecommerce, which generated $231 billion in sales for U.S. retailers last year, is expected to increase 13% to $262 billion this year, according to forecasts technology and market research firm Forrester plans to release Wednesday.
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| Conde Nast Entertainment Unveils First Projects With 'Glamour,' 'GQ' | | Tuesday, March 12, 2013 7:00 PM | Lauren Indvik |
| In late 2011, Conde Nast hired CW founder Dawn Ostroff to helm its newly created entertainment division. The first fruits of her labor went on display Tuesday with the launch of digital video networks for two Conde Nast titles, Glamour and GQ. Each channel has been populated with an array of weekly shows, typically three to four minutes in length, that nicely compliment the magazines' respective themes.
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| IBM Asks Students to Choose Watson's Next Job | | Tuesday, March 12, 2013 4:44 PM | Camille Bautista |
| After famously winning Jeopardy! in 2011, IBM's supercomputer Watson helped healthcare professionals improve the speed and quality of treatment for cancer patients. Now, the technology corporation is turning to the next generation to help determine where Watson should work next.
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| Vine's Biggest Obstacle in Becoming a Great App | | Tuesday, March 12, 2013 4:04 PM | Seth Fiegerman |
| There are now two categories for social video-sharing apps: Vine and everything else. Nearly two months after Twitter's video app launched, Vine is back in Apple's top 20 free apps list and still being used by brands, journalists, celebrities and yes, regular folks. That's no small achievement considering the dozens of startups that have tried to bring mobile video-sharing apps to the mainstream in recent years.
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| NASCAR Driver Takes Unsuspecting Car Salesman for Wild Ride in Pepsi Ad | | Tuesday, March 12, 2013 3:11 PM | Seth Fiegerman |
| Jeff Gordon may be fun to watch when he's racing in NASCAR, but it's a little less fun when he's burning rubber behind the wheel of your car — and you don't know it's him. In a new Pepsi spot, Gordon puts on an elaborate disguise (facial hair, wrinkles) and shows up at a car dealership to "test drive" what appears to be a Chevy Camaro with an unsuspecting car salesman.
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| Marketing Matters: The Importance of Influencers | | Tuesday, March 12, 2013 1:29 PM | Brian Anthony Hernandez |
| AUSTIN — Klout CEO Joe Fernandez stopped by Mashable House at South by Southwest to chat about the importance of relationships between marketers and online influencers. His San Francisco-based startup, which since its quiet 2009 launch at SXSW has measured engagement and activity on social networks to determine people's online influence, rewards users through Klout Perks.
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| 'New York Times' Teases Website Redesign | | Tuesday, March 12, 2013 12:24 PM | Lauren Indvik |
| The New York Times is redesigning its website. The publication released an animated preview Tuesday morning, teasing the site's prototype article design on tablets and desktops. Like the recent website makeovers of many a publisher, the prototype site boasts cleaner, less cluttered article pages; larger, better-integrated visuals, including images, videos and interactives; and more efficient, personalized navigation.
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| Have We Found the Holy Grail of Marketing? | | Tuesday, March 12, 2013 12:03 PM | Lauren Drell |
| AUSTIN — There are a lot of brands at SXSW fighting hard to grab attention, from GroupMe's grilled cheese tent to Spotify's green house to Chevy's test drive activation. But do these campaigns actually drive consumer engagement and purchasing? We met up with Nathaniel Perez, global head of social experience at SapientNitro, to talk about current marketing trends.
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| Sheryl Sandberg's Biggest Role Models: Her Mom and Mark Zuckerberg | | Tuesday, March 12, 2013 10:30 AM | Seth Fiegerman |
| Sheryl Sandberg has become a role model for many women in the workplace, but who does she consider to be her single biggest professional role model? Mark Zuckerberg. "I think professionally the best role model I've had is Mark Zuckerberg," Sandberg said during a Time Warner event Monday, which coincided with her appearance on the cover of Time Magazine this week.
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| Pinterest Introduces Analytics Platform | | Tuesday, March 12, 2013 10:28 AM | Lauren Indvik |
| Pinterest introduced a web-based analytics tool Tuesday morning, allowing site owners to track users' engagement with their sites on the social network. The free tool allows site owners to track the number of pinners and pins collecting material from their sites, and the number of repinners and repins those initial pins received.
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| LinkedIn to Acquire Pulse and Other News You Need to Know | | Tuesday, March 12, 2013 10:26 AM | Stan Schroeder |
| Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories. LinkedIn, the 200-million-member-strong professional network, is set to acquire Pulse for up to $100 million. Netflix announced a new site feature Monday — a list of the swiftest ISPs in video streaming.
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| 5 Ways Startups Are Using Vine | | Tuesday, March 12, 2013 9:20 AM | Erica Swallow |
| Startups and small businesses of all kinds are already starting to experiment with the new mobile service, creating and sharing six-second videos with their social media fans and growing Vine followers.
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