| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Twitter Patents Twitter | | Twitter has been granted a patent which describes the basic principles of the service itself.
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| 3 Tips to Attract and Retain Mobile Consumers | | Tuesday, March 19, 2013 8:15 PM | Matt Petronzio |
| Every day mobile devices improve the way we shop online. As the market grows — 45% of American adults own smartphones — it becomes even more important for businesses to adapt to mobile payments. SEE ALSO: Forrester: U.S. Online Retail Sales to Hit $370 Billion by 2017 Today's businesses need strategies that not only attract mobile consumers, but also retain them, which can be infinitely more profitable.
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| Adobe CTO Kevin Lynch Moving to Apple | | Tuesday, March 19, 2013 6:50 PM | Christina Warren |
| Adobe CTO Kevin Lynch is leaving the company to take a job at Apple. The news was leaked in an SEC filing and confirmed by Adobe. Lynch joined Adobe in 2005 as part of its acquisition of Macromedia. At Macromedia, he helped create Dreamweaver and other web technology tools. More recently at Adobe, Lynch has overseen the company's push into more subscription software territory with the Adobe Creative Cloud and the Adobe Marketing Cloud.
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| Microsoft Outlook Ad Gives a Shout-Out to Same-Sex Marriage | | Tuesday, March 19, 2013 4:43 PM | Todd Wasserman |
| Microsoft has become the latest tech advertiser to give a shout-out to same-sex marriage with an ad for Outlook that shows two women getting married. The ad comes after Amazon released an ad last month featuring a same-sex male couple. Expedia — formerly a Microsoft unit — also ran an ad last October showing a father coming to terms with his daughter's decision to marry another woman.
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| Facebook's Lookalike Audiences Lets Advertisers Expand Targeting | | Tuesday, March 19, 2013 3:01 PM | Todd Wasserman |
| Facebook on Tuesday offered advertisers another tool to target consumers on the platform with Lookalike Audiences, a feature that lets them reach users similar to those in their Custom Audience databases. Launched in late 2012, Custom Audiences lets marketers use existing data like email addresses, phone numbers and user IDs to inform their Facebook strategy.
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| Reddit Launches Video Series | | Tuesday, March 19, 2013 11:33 AM | Todd Wasserman |
| Reddit is testing the waters for a video brand extension with "Explain Like I'm Five," a series on YouTube based on a popular subreddit on the network. Launched Monday, the series has so far tackled the political situation in Syria, existentialism and Friedrich Nietzsche, and the volatility of the stock market.
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| Would You Rather Have Google Glass or a Smart Watch? | | Tuesday, March 19, 2013 10:27 AM | Todd Wasserman |
| When you think of the world five years from now, do you picture the masses wearing smart eyewear or Dick Tracy-style smart watches? There's a chance that neither will catch on, but there's also the possibility that both will and the tech world will be divided by watch people and Glass people. In that case, where do you fall? The question is no longer academic.
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