| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| AE Outfitters Trolls the Internet With 'Skinny Skinny' Jeans Ad | | U.S. clothing retailer American Eagle Outfitters released a new video ad Wednesday that has gone viral for its daring take on the derriere. The 30-second spot, above, advertises American Eagle's supposed new line of jeans called AEO Skinny Skinny ("It's our skinniest fit yet and is so comfortable you'll feel like you're wearing nothing at all," boasts the YouTube description).
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| Conference Threatens to Fine Bloggers for Not Writing Posts | | Wednesday, March 20, 2013 8:31 PM | Lauren Indvik |
| If you register for next month's Conscious Capitalism conference in San Francisco as a blogger, be prepared to dole out a few posts on the topic, or you'll have to pay a fine. That's the message Conscious Capitalism sent to bloggers who registered for press access to its two-day event. Concious Capitalism is a non-profit that operates a range of programs and events for business leaders.
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| Announcing a Live Chat With CPX Interactive Founder Michael Seiman | | Wednesday, March 20, 2013 2:14 PM | Scott Gerber |
| Streaming live on Mashable, CPX Interactive founder Michael Seiman will answer questions from readers at 3 p.m. ET (12 p.m. PT) Thursday, March 21. As part of the Young Entrepreneur Council’s #StartupLab initiative, a virtual mentorship program, Michael will appear live via video chat broadcast on this site.
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| Yahoo Brings Back 5 Employees by Acquiring Their Startup | | Wednesday, March 20, 2013 1:55 PM | Lauren Indvik |
| Yahoo has acquired Jybe, a mobile-first startup that, for the last two years, has focused on helping users discover things to do and places to eat via personalized recommendations. In doing so, Yahoo welcomes the five-person team behind Jybe, all of whom are former Yahoo employees, including Arnab Bhattacharjee, the former vice president of Yahoo Search.
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| Facebook's New Pitch to Advertisers: We Can ID Groups That Buy Your Products | | Wednesday, March 20, 2013 12:19 PM | Todd Wasserman |
| Facebook is now able to connect the dots between users on its network and their purchasing habits, and is using that data to pitch advertisers. To be sure, Facebook is not identifying users by name to advertisers. Instead, it is matching up its own data with that of partner Datalogix in a double-blind fashion.
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| After 13 Years, Net-a-Porter Expands From Fashion to Beauty Ecommerce | | Wednesday, March 20, 2013 10:32 AM | Lauren Indvik |
| After 13 years of selling high-end clothing and accessories, online retailer Net-a-Porter is expanding into the beauty category for the first time. The e-tailer is starting small. Only 11 brands — Chantecaille, Natura Bissé, Aesop, Le Metier de Beaute, 3 LAB, Beauty Works West, Philip B, Joya, Ilia, Sarah Chapman and James Read — are being offered at launch, with more promised on a weekly basis.
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| Apple Snags Adobe CTO And Other News You Need to Know | | Wednesday, March 20, 2013 9:01 AM | Stan Schroeder |
| Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories.
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