الاثنين، 15 أبريل 2013

Microsoft, BlackBerry Drive Big Increase in Magazine Spending

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Microsoft, BlackBerry Drive Big Increase in Magazine Spending
Sunday, April 14, 2013 11:03 PMLauren Indvik
Overall ad spending on magazines may have been down 5% in the first quarter of this year, but one sector dramatically (and surprisingly) upped its investment in the medium: the technology industry. Technology companies increased their spending on magazines by 21.6% from Q1 2012, according to data released this week by the Publishers Information Bureau.

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'Teen Vogue,' 'Essence' Magazines Add Online Shopping Carts
Sunday, April 14, 2013 11:34 AMLauren Indvik
Add two more to the growing roster of magazines integrating e-commerce capabilities onto their sites: Time Inc.'s Essence magazine and Conde Nast's Teen Vogue. At Essence.com, a new "Beauty Matchmaker" tool helps women find foundations, lipsticks and shadows that compliment their individual skin tones and color preferences. Women will be presented with a multitude of options from different retailers, including Sephora and Drugstore.com.

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Should You 'Hangout' With Potential Interns?
Sunday, April 14, 2013 10:09 AMAshley Mosley
Ashley Mosley is Community Engagement Manager of InternMatch, an online platform connecting the the best intern candidates and employers. Connect with Ashley and InternMatch on Facebook, LinkedIn and Twitter. If you believe interns are the future of your company, you might just be right.

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