| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Wanderu Makes It Much Easier to Book Bus Trips | | Tuesday, April 16, 2013 10:59 PM | Dani Fankhauser |
| The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here. Name: Wanderu One-Liner Pitch: Wanderu makes it easy to book travel via buses and trains. Why It's Taking Off: It's the first time consumers are able to route and book a trip that spans multiple bus carriers in one place.
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| Yahoo Earnings Beat Estimates, But Core Problems Remain | | Tuesday, April 16, 2013 4:49 PM | Seth Fiegerman |
| Yahoo's profits in the first quarter beat Wall Street estimates, but the company's core advertising business still appears to be heading in the wrong direction. Yahoo reported earnings-per-share of .38 on revenue of $1.07 billion for the March quarter, beating the consensus estimate for earnings of .24 per share, but coming in below the $1.1 billion in revenue that analysts had expected.
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| Why Brands Should Be Human on Social Media | | Tuesday, April 16, 2013 3:31 PM | ClickZ |
| The success of any social program is ultimately determined by its ability to connect on a one-to-one, human level. But how can your brand be more human?
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| 57% of Showroomers Test Products, Then Head to Amazon | | Tuesday, April 16, 2013 2:20 PM | Bob Al-Greene |
| We've all felt that twinge of uncertainty when making a purchase online. It's cheaper, but we worry that by buying sight unseen, we won't receive exactly what we anticipated. That's why more shoppers, especially during the holiday season, are "showrooming." Showroomers experiment with products in-store then buy them online later for less money.
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| Internet Ad Revenues Top $36 Billion in 2012, Study Says | | Tuesday, April 16, 2013 1:11 PM | Seth Fiegerman |
| Internet ad revenues increased by 15% in 2012 to $36.6 billion, driven by significant year-over-year increases in revenue for mobile, search and digital video ads, according to a new report from IAB.
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| Google Bans Devs From Serving Ads on Google Glass | | Tuesday, April 16, 2013 10:12 AM | Seth Fiegerman |
| It looks like Google Glass will be an ad-free space, at least initially. On Monday, Google released its Google Mirror API, which lets third-party developers begin building applications for the smart glasses. In the terms of service for the API, Google states clearly that developers cannot serve ads to users, or even sell user data for advertising purposes.
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| Twitter May Add Video Content From Viacom, NBC | | Tuesday, April 16, 2013 9:27 AM | Todd Wasserman |
| Twitter is aiming to increase engagement on its platform by adding video content from Viacom and NBC, according to a report. The social network is in talks with Viacom and NBCUniversal about bringing more professional video to the site and selling ads against them, according to Bloomberg. Twitter would split the ad revenues with the networks. One or more of the deals may be reached by mid-May according to the report.
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| Report: Facebook Seeking 7 Figures for Video Ads | | Tuesday, April 16, 2013 8:53 AM | Todd Wasserman |
| Facebook is asking for 7-figure commitments for video ads set to launch on the platform this summer, according to a report. Citing "three executives briefed on the product," Advertising Age reports that Facebook is banking on a $4 million-a-day business "right out of the gate" for video ads.
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