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| 15 Digital Media Resources You May Have Missed | | Saturday, May 11, 2013 12:02 PM | Elisha Hartwig |
| With graduation and Mother's Day quickly approaching, it would be easy to miss out on the latest updates in tech and social media — but don't worry, we've got you covered. As always, we at Mashable have rounded up the most noteworthy features to keep you informed, so read on to learn how to send your mom some last-minute Mother's Day presents and what the world looks like through Google Glass.
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| KPI: What Is a Key Performance Indicator? | | Saturday, May 11, 2013 11:00 AM | Todd Wasserman |
| KPIs are often seen as a cure to what ails the online ad industry. During AOL's first-quarter earnings call in 2012, CEO Tim Armstrong discussed how he was trying to convince more advertisers to use them: "The majority of our ad customers are running their display budgets off of KPIs (key performance measures like brand lift)," Armstrong told Adweek. "We need to reconnect brands to KPIs.
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