الاثنين، 6 مايو 2013

How Hearst Nabbed 1 Million Tablet Subscribers

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How Hearst Nabbed 1 Million Tablet Subscribers
Sunday, May 05, 2013 11:15 PMLauren Indvik
In November 2011, Hearst President David Carey predicted that more than 1 million people would subscribe to its tablet editions by the end of 2012. It was a somewhat bold prediction — at the time only 400,000 people were subscribing to the digital replicas of its magazines, with a growth rate between 10% and 15% per month, Carey said. Hearst didn't hit the million mark last December, but it has now.

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