السبت، 4 مايو 2013

Routehappy Finds the Best Flights Based on Much More Than Prices

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Saturday, May 04, 2013
TRENDING STORIES IN BUSINESS & MARKETING
Glimpse-social-conference50+ Digital Events in New York, San Francisco and More
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Contextual-marketingWhat Is Contextual Marketing? Some Context
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Diet-cokeDiet Coke Introduces 'World's Thinnest Vending Machine'
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Routehappy Finds the Best Flights Based on Much More Than Prices
Friday, May 03, 2013 11:01 PMSeth Fiegerman
Routehappy helps you book the best flight based on factors like how spacious the seats are and the quality of in-flight entertainment.

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Samsung Galaxy S4 Ad Dials Up Some More Apple Bashing
Friday, May 03, 2013 2:24 PMTodd Wasserman
Ever wish you could answer a call on your iPhone even though your hands are covered with spare rib sauce? It happens. Yet with Samsung's would-be iPhone 5-killer, the Galaxy S4, that's not an issue. Hands-free control is one of the features highlighted in this 90-second ad, which broke Thursday night during Conan. Another is the ability to interact with TVs and S-Beam, Samsung's name for its NFC capability.

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Intel's New CEO Faces a Major Challenge
Friday, May 03, 2013 11:57 AMMIT Technology Review
Intel's new chief executive must reverse the last decade of declining market share. Intel's new CEO Brian M. Krzanich, elected by the board this week to replace retiring chief executive Paul Otellini, is a longtime Intel insider whose vision must now guide the company through a time of tumult in the computing industry.

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Now You Can Buy 3D Printers From Staples
Friday, May 03, 2013 11:06 AMSeth Fiegerman
The office supply chain announced Friday that it is now selling 3D printers on Staples.com and will start selling 3D printers in stores by the end of June.

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What Is Contextual Marketing? Some Context
Friday, May 03, 2013 11:04 AMTodd Wasserman
Marketing itself often falls prey to the same challenges that bedevil the stuff that marketers market. Repackaging hoary concepts like advertorials takes some creative thinking. Luckily, marketers are up to the task of remarketing their marketing. Contextual marketing is a good example. The term appears to not have existed prior to 1975 or so but seems to have really caught on recently.

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Diet Coke Introduces 'World's Thinnest Vending Machine'
Friday, May 03, 2013 10:51 AMTodd Wasserman
Vending machine makers of late have sought to add social media capabilities, but they haven't messed with the design much. So give Diet Coke points for trying. The brand has unveiled what it's calling the "world's thinnest vending machine." The device appears to be less than a foot thick and is able to fit in odd places like beauty salons, gyms and bowling alleys.

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