| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| 7 Steps to a Killer Video Application | | Last year, I applied for the job I now have (and love): the Account Management role at ZeroCater. The position seemed like a perfect fit for me, and I couldn't send in my resume quickly enough. However, part of the application process included submitting a video, which was a first in my job search adventures.
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| Apple VP Rushed iBooks Deal While Steve Jobs Was Alive | | Apple senior Vice President Eddy Cue told a Manhattan courtroom Thursday that he rushed through the process of making deals with publishers — so that Steve Jobs could unveil the iBooks store on stage while the Apple founder was still alive. Cue is at the center of an antitrust trial where Apple stands accused of fixing prices of e-books at an artificially high level.
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| 5 IT Shortcuts That Put Your Company’s Data at Risk | | 1:37:53 AM | BusinessNewsDaily |
| IT departments looking to save time and money shouldn't be doing so at the expense of their data protection. A study from the University of Texas revealed that 43% of companies suffering from catastrophic data loss close and never reopen, and 51% close within two years. Backup solutions provider Unitrends warns IT professionals about five common data protection shortcuts that could put their company's data — and even their jobs — at risk.
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| Apple Claims 20% of E-Book Market | | Thursday, June 13, 2013 5:56 PM | Lauren Indvik |
| Apple's share of the e-book market is bigger than many previously thought. Taking the witness stand at the antitrust trial between Apple and the DOJ on Wednesday, Apple executive Keith Moerer revealed that the company obtained a 20% share of the e-book market shortly after launching its iBookstore in 201, and has maintained that share in the two years since.
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| Facebook Nixes Sponsored Results Ads | | Thursday, June 13, 2013 2:00 PM | Todd Wasserman |
| In a further effort to streamline its advertising offerings, Facebook is planning to phase out Sponsored Results -- the ads it had served up for searches.
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| AOL Founder Invests $20 Million in Children's Apparel Startup | | Thursday, June 13, 2013 1:51 PM | Lauren Indvik |
| AOL co-founder Steve Case has been on a journey across America, looking for promising young businesses outside of New York and Silicon Valley. On one such trip to North Carolina last fall, Case met Brandi Temple (pictured above), founder of a now 5-year-old online children's apparel company, Lolly Wolly Doodle, which claims to sell 60% of its clothes through Facebook.
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| Case Study: Did Facebook Ads Work for This Photographer? | | Thursday, June 13, 2013 12:54 PM | Todd Wasserman |
| How deeply do you believe in social media as a marketing channel? Would you be discouraged if you gave it your all for a full month and didn't get a single lead? Or would you surmise that social media marketing is long build, a marathon rather than a sprint? Those are some of the questions that Vinay Chinni is asking. We profiled Chinni, a New Zealand-born photographer who recently relocated to Los Angeles, in early May.
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| Facebook's Hashtags and Other News You Need to Know | | Thursday, June 13, 2013 9:40 AM | Stan Schroeder |
| Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories. This is either the greatest or the worst news you’ve heard all day: Facebook finally incorporated hashtags.
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| Bill Gates Joins LinkedIn | | Thursday, June 13, 2013 8:53 AM | Amanda Wills |
| Bill Gates made his LinkedIn debut Thursday with a post about three things he's learned from Warren Buffet.
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