| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Franky Gehry to Design Facebook's New NYC Office | | Facebook confirmed last week's reports that it has signed a 10-year lease for just under 100,000 square feet of office space at 770 Broadway in lower Manhattan. The company will be moving all of its teams from its current office near Grand Central to two floors at the new office, the interior of which architect Frank Gehry has agreed to design. Gehry is already leading the expansion of Facebook's headquarters in Menlo Park, Calif.
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| Birchbox Embarks on Global Rebranding | | After having made over the faces of thousands of women (and groomed more than a few men), Birchbox, a subscription-based beauty sampling service operating in the U.S. and western Europe, is getting a makeover of its own. The three-year-old company is launching a global rebranding, extending to its packaging, website and to its European business.
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| Apple Accused of Conspiring With E-Book Publishers | | Monday, June 03, 2013 4:42 PM | Alex Fitzpatrick |
| On Monday, a United States government lawyer formally accused Apple of conspiring with publishers to artificially boost e-book prices. The trial against Apple comes a year after the Justice Department first accused Apple of working with five publishers — Penguin, HarperCollins, Simon & Schuster, Hachette and Macmillan — to boost prices and spite e-book market leader Amazon.
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| Why Apple Is Getting Into the Music Streaming Business | | Monday, June 03, 2013 4:14 PM | Seth Fiegerman |
| Steve Jobs was perhaps the loudest critic of streaming music in the late 2000s. While companies like Pandora and Rhapsody gradually gained traction, the late Apple co-founder and CEO repeatedly denounced these services and resisted invitations to create a similar subscription option for music. "Never say never, but customers don't seem interested in it.
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| Zynga Lays Off 18% of Its Workforce | | Monday, June 03, 2013 3:26 PM | Samantha Murphy |
| As a part of a major effort to trim costs, Zynga is reportedly laying off 520 staffers -- equivalent of 18% of its workforce.
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| Taco Bell Employee Licks Taco Shells, Causes Social Media Nightmare | | Monday, June 03, 2013 2:59 PM | Todd Wasserman |
| Taco Bell has a social media crisis on its hands after a photo surfaced showing an employee licking some taco shells. It's unclear what the origin is of the photo, which has been posted numerous times on Taco Bell's Facebook Page. It's also not certain that the shells were meant for customer consumption.
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| DKNY Campaign Combines Art With Augmented Reality | | Monday, June 03, 2013 11:30 AM | Lauren Indvik |
| For 16 years, the intersection of Houston Street and Broadway in New York City was crowned with a large billboard featuring a black and white montage of southern Manhattan inside the letters "DKNY" (pictured above). The billboard was pulled down in 2008 after Abercrombie & Fitch purchased the building that supported it — a change that not a few New Yorkers mourned.
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| Oral-B Celebrates Father's Day With Touching YouTube Moments | | Monday, June 03, 2013 10:52 AM | Todd Wasserman |
| Mouth care brand Oral-B is centering its Father's Day campaign around touching paternal moments the brand found on YouTube. The moments, which start with dads with babies and end with the kids as adults, will only appear online. The ad is designed to promote the brand's electric toothbrushes as a Father's Day gift. In addition, the brand plans to do promote the hashtag #powerofdad over the weekend.
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| Building a Better Pinterest Through Data | | Monday, June 03, 2013 10:46 AM | Stephanie Buck |
| "Big Data" is as much a terrifying term as it is a ubiquitous part of daily life. It wasn't always so, however. Until we developed and learned how to use technology that could process and finesse massive amounts of data, we lived in the dark. And once we could gather that data, we needed more and more people to interpret it. Meet John Rauser, a data scientist at Pinterest.
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| 9 Tips to Maximize YouTube's Marketing Potential | | Monday, June 03, 2013 10:38 AM | Scott Gerber |
| Most social media strategies involve routine updates on Facebook and Twitter — and if they're particularly ambitious, Instagram and Pinterest. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. But a great video, optimized for sharing, can catapult a startup into trendiness.
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| Vonage Gets 'Crazy Generous' in New Ad Campaign | | Monday, June 03, 2013 10:19 AM | Seth Fiegerman |
| Most companies have chief executive officers and chief operating officers, but Vonage may be the first to introduce a chief generosity officer. Vonage, the VoIP service provider, introduced an ad campaign on Monday that features a new brand representative: a crazed and very hairy man who looks like he could have been an extra from Geico's caveman campaign.
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| 7 Marketing Tips for Bootstrapped Startups | | Monday, June 03, 2013 10:12 AM | Elisha Hartwig |
| Every day we are constantly inundated by brands fighting for our attention; so how can you possibly make your startup top of mind for your target consumer?
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| Job Hunting? 140+ Openings at OWN, Discovery and More | | Monday, June 03, 2013 9:02 AM | Elisha Hartwig |
| Whether you're unemployed, underemployed or just looking for something a bit more interesting, the Mashable Job Board is full of listings to take your career to the next level. Since 2005, Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we've built a readership of 20 million people who are well versed in digital trends, social media and all the hottest technologies.
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| 'Sports Illustrated' Debuts Daily Talk Show | | Monday, June 03, 2013 8:24 AM | Lauren Indvik |
| Sports Illustrated is premiering its first live video series for its website Monday. The half-hour talk show, SI Now, will be hosted by staff anchor Maggie Gray (pictured above) every weekday at 1 p.m., when SI's website traffic levels are highest. The show borrows both from broadcast models, like ESPN's SportsCenter, and from HuffPost Live, The Huffington Post's live weekday talk show channel.
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