الأربعاء، 10 يوليو 2013

6 Digital Metrics You Should Be Watching

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Mashable
Wednesday, July 10, 2013
TRENDING STORIES IN BUSINESS & MARKETING
Stolen-idChilling Ad Shows How Easy It Is to Steal Your Online Identity
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Tesla-motorsTesla Will Join the Nasdaq 100 Next Week
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Golden-corral-Reddit Serves Up a PR Crisis to Golden Corral
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ALL STORIES IN BUSINESS & MARKETING

6 Digital Metrics You Should Be Watching
6:02:56 AMClickZ
There are other metrics you should watch -- not just for their absolute value or monthly change, but for the story tell about your brand at a deep level.

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92% of E-Book Downloads in Russia Are Pirated
Tuesday, July 09, 2013 6:00 PMLauren Indvik
E-reading is on the rise in Russia, but piracy remains a big problem for the burgeoning market. According to figures published by Russia: Beyond the Headlines, 70% of Russians read e-books, nearly a quarter more than the number who did a year ago. Yet 92% of those readers download their books from the Internet for free, compared to around 12% [PDF] in the U.S.

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Chilling Ad Shows How Easy It Is to Steal Your Online Identity
Tuesday, July 09, 2013 3:25 PMTodd Wasserman
We all know it's not a good idea to share too much information online, but what's the worst that can happen? This video, by a Belgian bank, addresses that question. Tom Degroote, a seemingly average Belgian guy, gets punked by a rep from Febelfin, the bank. The sinister rep explains that with one phishing email and a phone call he can empty Degroote's bank account.

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Yelp Now Offering Food Delivery and Pickup
Tuesday, July 09, 2013 2:06 PMTodd Wasserman
Yelp on Tuesday announced the ability to get food delivery and pickup on the platform, the first steps in a new functionality that lets users interact directly with businesses. The company is launching the new program, called Platform, with a few restaurants affiliated with Delivery.com and Eat24 including Republic in New York and Layaly Mediterranean Grill in San Francisco.

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Square Stand Now on Sale at Apple, Best Buy
Tuesday, July 09, 2013 12:36 PMSeth Fiegerman
The Square Stand, an iPad stand and credit card swiper from Square, is now available at Apple and Best Buy stores.

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.LA Domain Names Now Up for Sale
Tuesday, July 09, 2013 11:56 AMLauren Indvik
Los Angeles became the first city to make domain name extensions available to the public this week. On Monday, Go Daddy opened .la domain extensions to public registration, priced at $39.99/year. Not all domain names are available at that rate — Go Daddy is auctioning about 300 domains it expects to be in particular demand, including cheaptickets.la and studios.la, beginning at $100 per domain.

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Coke Cans Get Spotify Branding
Tuesday, July 09, 2013 11:44 AMTodd Wasserman
Coca-Cola is trumpeting its relationship with Spotify in the UK with branding on its cans that directs consumers to an app for music discovery. The can plugs the link cocacola.com/placelists, which leads to a Spotify app featuring a red map showing music people are listening to around the world. SEE ALSO: 23 Freaking Rad Spotify Playlists for Every Mood The Spotify affiliation appears only on 250 ml cans of Coke, Coke Zero and Diet Coke.

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Brighton Wants to Be London's Silicon Valley
Tuesday, July 09, 2013 11:00 AMTaylor Casti
The 7:47 a.m. train from Brighton to London is consistently packed full of commuters. And the 10 or so trains that precede it are equally stuffed. The lucky ones score seats, and clack away on their tablets or smartphones, while the dilatory analogues stand resentfully, trying to turn the pages of their newspapers without jabbing somebody in the eye.

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Amazon Launches Imprint for Comics, Graphic Novels
Tuesday, July 09, 2013 10:05 AMLauren Indvik
Amazon continues to build out its in-house publishing division with the Tuesday launch of its tenth imprint, Jet City Comics, for comics and graphic novels. The retail giant has signed on several well-known authors, including Game of Thrones creator George R.R. Martin (above) and Snow Crash author Neal Stephenson, to translate their work into graphic novel form with the help of comics writers, artists and translators.

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These New Ads Look Back at You
Tuesday, July 09, 2013 9:46 AMTodd Wasserman
In a move that will thrill advertisers but make at least some members of the public queasy, a European outdoor advertising firm is rolling out ads using face detection this week. The technology, called OptimEyes, will let advertisers know how many people are seeing their ads — and what kinds of people are viewing them. OptimEyes promises to identify the gender and rough age of viewers using face detection.

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Tesla Will Join the Nasdaq 100 Next Week
Tuesday, July 09, 2013 9:27 AMSeth Fiegerman
Tesla is officially entering the big leagues. On July 15, the car company will join the Nasdaq 100, an index that tracks the largest companies on the exchange. Nasdaq announced that Tesla will replace Oracle, which is moving to the New York Stock Exchange.

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