الخميس، 11 يوليو 2013

Budweiser Teams With Jay-Z and Rihanna in Global Music Campaign

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Thursday, July 11, 2013
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Budweiser Teams With Jay-Z and Rihanna in Global Music Campaign
Wednesday, July 10, 2013 3:50 PMSean Fitz-Gerald
Budweiser is cracking open two new musical ads featuring Jay-Z and Rihanna on TV and YouTube as part of a new global campaign set to launch today in 85 countries. Made for Music, the brand's first push using music as a platform, features the superstars as dual celebrity centerpieces. The two 30-second spots are set to Hova's "PSA" (watch above) and Rihanna's latest single "Right Now" (below); both were shot by director Mark Romanek.

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Amazon Adds 'Pulp Fiction,' Other Miramax Films to Streaming Catalog
Wednesday, July 10, 2013 2:50 PMLauren Indvik
Hundreds of Miramax films, including classics like Pulp Fiction, Good Will Hunting and Amelie, are coming to Amazon's Prime Instant Video streaming service as part of a new licensing agreement with the studio. The deal isn't exclusive: Based on the details we know, it appears to be similar, if not identical, to the multi-year deal Miramax signed with Netflix in mid-2011.

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Magazines Increase iPad Ad Sales 25% in First Half
Wednesday, July 10, 2013 2:25 PMLauren Indvik
While magazines' print ad pages were flat in the first half of the year, publishers continued to see a nice uptick in growth in sales of iPad units, which increased by 25% in the period. Using figures from Kantar Media, the Publishers Information Bureau looked at the 58 titles that reported ad sales both in print and in their iPad editions.

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Apple Found Guilty in E-books Conspiracy
Wednesday, July 10, 2013 10:21 AMLauren Indvik
In a surprise ruling, a New York district judge found Apple guilty of conspiring to raise the retail prices of e-books with publishers and violating antitrust and state laws. A trial on damages is set to follow.

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