| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Do Consumers Believe in Advertising? | | Don't let Don Draper fool you. Advertising is not as simple as a catchy slogan or clever pitch. As industries shift away from print advertising toward the changing digital frontier, brands need to know which audiences will be most receptive to certain methods. SEE ALSO: Is Native Advertising Just Another Term for 'Good Advertising?' Advertising can be one of the biggest challenges a brand faces.
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| The Immortality of the Enron Emails | | 4:34:02 AM | MIT Technology Review |
| Former Enron executive Vincent Kaminski is a modest, semi-retired business school professor from Houston who recently wrote a 960-page book explaining the fundamentals of energy markets. His most lasting legacy, however, may involve thousands of emails he wrote more than a decade ago at the energy services company.
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| Yahoo Buys Qwiki | | Tuesday, July 02, 2013 4:28 PM | Seth Fiegerman |
| Yahoo has acquired Qwiki, a mobile video app, the two companies announced Tuesday. The terms of the deal were not immediately disclosed, but AllThingsD reported that Yahoo paid around $50 million for the startup. "We’re excited to announce that Yahoo acquired Qwiki — a company that uses awesome technology to bring together pictures, music and video to capture the art of storytelling," Yahoo announced in a post on its Tumblr page.
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| 40+ Events in Crowdfunding, Marketing and More | | Tuesday, July 02, 2013 4:11 PM | Sarah Ang |
| They say great minds think alike. That’s why Mashable's Events Board is here to help you make valuable connections — when you attend your industry’s leading conferences, that is. Whether you work in advertising, technology or media, we can help you find the perfect conference. This week we’ve gathered five events, held in cities from Nashville to Boston to New York, to help propel you in the right direction.
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| Google Breaks First Ad for Moto X Smartphone | | Tuesday, July 02, 2013 4:04 PM | Todd Wasserman |
| It looks like Google is playing up its "made in America" credentials just as Apple appears to be doubling down on a similar strategy. Google's Motorola unit is planning to break ads for its Moto X phone on July 3 in The New York Times, USA Today and The Wall Street Journal, according to Advertising Age. The ad, from Droga5, bills X as the "first smartphone designed, engineered and assembled in the U.S." Tagline: "Designed by you.
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| YouTube's 20 Most-Shared Ads in June | | Tuesday, July 02, 2013 11:09 AM | Denise Lu |
| The most viral ads on YouTube in June spanned across all genres — emotional, funny and disturbing. At the top of Unruly Media's list of last month's most-shared ads is a quirky rendition of GEICO's "Happier Than" series. Dove's "Real Beauty Sketches," May's most-shared ad, made the list again for the third month in a row. Evian's "Baby & Me" and Kmart's "Ship Your Pants" also return from May's most-shared ads list.
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| Andrew Mason's First Record Is Not a Joke | | Tuesday, July 02, 2013 10:40 AM | Seth Fiegerman |
| The first record from ex-Groupon CEO Andrew Mason is many things -- derivative, corny, awkward at times -- but it's not a joke.
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| 7 Hot Community Jobs at UNICEF, Uber and More | | Tuesday, July 02, 2013 10:09 AM | Sarah Ang |
| Unemployed, underemployed or somewhere in between? The Mashable Job Board is here to help. Since 2005, Mashable has been dedicated to providing the hottest digital, social and tech news to our readership of 25 million and counting. Top companies know you excel in the digital world, so they come to Mashable to find the best and brightest minds. New jobs — including ones exclusive to us — are added every day to the Mashable Job Board.
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| Dove's Latest Ad Asks: 'Why Are Women Camera Shy?' | | Tuesday, July 02, 2013 10:00 AM | Todd Wasserman |
| Dove has followed up its hugely successful "Real Beauty Sketches" campaign with another video that makes a similar point: Many woman tend to be uncomfortable about their appearances. The 60-second spot, from Ogilvy & Mather, London, shows various women dodging the camera to jazzy strains of "Peek-A-Boo" by Rose Murphy.
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| Zynga's New CEO and Other News You Need to Know | | Tuesday, July 02, 2013 9:47 AM | Stan Schroeder |
| Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories. Apple expanded its trademark filing for the name iWatch. According to 9to5Mac, the company has filed in Mexico, Taiwan, and several other countries.
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| Winklevoss Twins Aim to Open Bitcoin Trading to All Investors | | Tuesday, July 02, 2013 9:35 AM | Todd Wasserman |
| The Winklevoss twins have filed a proposal with the Securities and Exchange Commission that would let any investor trade Bitcoins. However, the idea is viewed as a long shot. The proposal is to create an exchange-traded fund (ETF) that would solely track Bitcoins. The move would remove the stigma of money-laundering and illegal activity associated with the currency.
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