الثلاثاء، 16 يوليو 2013

Hostess Returns With 'The Sweetest Comeback in the History of Ever'

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Tuesday, July 16, 2013
TRENDING STORIES IN BUSINESS & MARKETING
Newcar_edited-1Honda Responds to Customer Tweets With Real-Time Vine Videos
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Ray-ozzieMicrosoft's Former Chief Software Architect Ray Ozzie Joins HP's Board
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ALL STORIES IN BUSINESS & MARKETING

Hostess Returns With 'The Sweetest Comeback in the History of Ever'
Monday, July 15, 2013 3:58 PMSeth Fiegerman
Hostess is back. Seven months after Hostess announced plans to shut down following its bankruptcy, the snack food brand is bringing its products back to stores.

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Marissa Mayer's First Year at Yahoo: Don't Call It a Comeback
Monday, July 15, 2013 12:16 PMSeth Fiegerman
Marissa Mayer has worked hard to boost morale at Yahoo and start improving its products, but she hasn't had much impact on Wall Street and Main Street yet.

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Honda Responds to Customer Tweets With Real-Time Vine Videos
Monday, July 15, 2013 11:23 AMLuisa Rollenhagen
Honda plans to respond to tweets with real-time videos as part of a new marketing campaign announced Monday.

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Allrecipes.com to Launch Print Magazine
Monday, July 15, 2013 10:58 AMLauren Indvik
While much of the magazine industry is shifting resources from print to digital, recipe website Allrecipes.com, which was acquired by magazine publisher Meredith Corporation a year and a half ago, is investing in print instead. Meredith announced Monday that Allrecipes is preparing to launch a print edition, the first issue of which will hit newsstands in mid-November.

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4 Steps to Explosive Real-Time Marketing
Monday, July 15, 2013 10:00 AMKeith Messick
Shortly after the Superdome lights went dark during Super Bowl XLX in February, Oreo tweeted a qipppy photo, which immediately launched a “real-time marketing” fervor.

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Report: Samsung Supplying Chips for Apple's 2015 iOS Devices
Monday, July 15, 2013 9:58 AMStan Schroeder
Apple will use Samsung's chips for its 2015 iOS devices, a report from The Korea Economic Daily claims, citing industry sources. Samsung has been building the chips for Apple's iOS devices since the release of the first iPhone in 2007, even though the two companies have been in a patent-related lawsuit war for more than a year.

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Microsoft's Former Chief Software Architect Ray Ozzie Joins HP's Board
Monday, July 15, 2013 9:56 AMSeth Fiegerman
HP named three new directors to its board, including Ray Ozzie, the former software chief at Microsoft. HP is still searching for a permanent chairman.

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Apple Expanding iWatch Team and Other News You Need to Know
Monday, July 15, 2013 9:06 AMStan Schroeder
Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories. Apple is reportedly “aggressively” hiring employees to work ons its rumored iWatch project — which could mean it’s not exactly a rumor anymore. In startup news, the newly launched Audiam helps smaller artists make money on YouTube.

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