Today, we wanted to take a minute and look back at some of the fantastic guest posts that have graced your Tuesday mornings these last few months. We do this for two reasons:
1) Heck you're only human. You might have missed one!
2) This provides you with a handy-dandy 'one pager' of excellent content to refer back to at your leisure – whether for research purposes, or simply for your enjoyment.
So, without further ado, let's get started.
What is the ROI of Blogging? by Gini Dietrich
Gini's a bit of a sharer, needless to say. As a CEO, she is very open about the struggles she's had over the years building her business from the ground up. In this post, she takes you back to her early years of blogging seven years ago, even saying – and I quote – "It was a complete disaster!"
Fast forward, and she's at the helm of one of the most successful business blogs in the biz. What changed? Setting real measurable goals, and aiming for real ROI – actually bringing paying clients into the business via the blog. It's worked for her, and it can work for you. Read on for more.
Seven Ways a Marketing Plan Benefits Your Business by Lisa Fulmer
Think you just don't have the time in your busy days running small business to develop a comprehensive and effective marketing plan? Lisa says you're wrong. In fact, having a solid plan in place will actually save you time, because you are operating more proactively rather than always running around in reactive mode. Mapping out a plan also means you can also hand off the work of implementing it to somebody else.
Better time management is just one perk of a marketing plan. Lisa shares seven additional ways a marketing plan can benefit your business.
Creativity and Rejection: Is There a Link? by Jason Konopinski
As Jason states in this post (and we all know only too well!) – rejection happens. Your short story comes back with a pink slip. Your idea you are convinced will revolutionize the business world crashes and burns. It happens to all of us – from interns all the way up to the C-Suite. To really get a feel for the impact rejection can have on our lives, Jason shares the last interview Janis Joplin gave – just four days before her death.
It's a deeply personal conversation about the role of rejection in creativity, revealing the character of a performer who, despite her gruff and cocksure stage presence, still felt the sting of words and public opinion. Her reflections on making good art when everything seems stacked against you teaches us all a little about our own humanity, insecurities, and how doing creative work can be incredibly painful.
Overcome Writer's Block With These Five Best Practices by Kate Finley
Speaking of creativity – oy – writer's block can be a killer. Whether you write for a living or blog for pleasure, coming up with compelling content on a consistent basis can be difficult. Kate explores some simple, proven ways to help you generate fresh ideas, see your content in a whole new light, and lessen the impact that writer's block can have on your creativity. Here are five best practices you can put into practice right away to fend off the foe that is writer's block.
That's a pretty solid list, and a nice chunk of content for you to get through with your morning coffee, or to bookmark for later reading. Either way, we hope you'll enjoy.
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