Another week comes to a close, and that means it’s time for another edition of Feedblitz: Rewind the Week.
If this is your first time reading, I’ll fill you in: It’s our weekly roundup and look back at the top news, commentary, and articles from the always interesting worlds of technology and digital marketing, starting with the good, and possibly bad, of Facebook.
As always, if we missed a post or story that you think shouldn’t be missed, let us know in the comments below.
Facebook Opens Up LGBTQ-Friendly Gender Pronoun Options
Just hours ago, Facebook rolled out an update allowing users to choose the gender pronoun they most identify with, including “cisgender,” “transgender,” and “intersex.” This latest move from the social media giant is providing a positive example of tech’s ability to promote tolerance and embrace diversity.
Facebook Fraud Response: Are Facebook Ads a Waste of Money?
After a video featuring BBC Technology correspondent Rory Cellan-Jones surfaced this week alleging Facebook profits from phony likes and click-farming through its advertising network, Jon Loomer challenges the assertion that Facebook ads are a waste of marketing dollars. You have to target your audience with precision, but isn’t that true in all parts of marketing?
State of LinkedIn: The Social Media Dark Horse
LinkedIn has never been an exciting social network by most definitions, but this post from Christopher Penn over on the Shift Communications blog breaks down the numbers from LinkedIn’s latest annual report. The conclusion: Any marketer worth their title should be spending networking time on LinkedIn — and using its advertising network to help promote events and generate leads.
Netflix Experimenting with Digital Brain
We’re a culture cursed with the gift of instant access, but searching through the catalog of titles on Netfliz can be a lot to handle. Netflix’s recommendation engine is already eerily accurate, but the company is reportedly experimenting with neural networks. Warning: The above is a highly technical post that goes into great detail about the technology. This article from Wired brings it down to layman’s terms: A cloud-based brain that will be able to make incredibly accurate predictions about a Netflix user’s interests based on what is watched, what gets added to queues, and what gets reviewed well (or poorly). It’s pretty exciting technology that didn’t seem possible just a few years ago.
That’s it for now. Enjoy your weekend – and be safe.
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