الأربعاء، 13 يوليو 2016

What is a Hard Bounce?



What is a Hard Bounce?

Happening to even the best of email marketers, hard bounces can be extremely frustrating.

What is a bounce?

Mailing servers, both outgoing (FeedBlitz) and incoming (your subscribers) talk to each other with short messages before and during the exchange of an email. If servers were people, it'd could look like:

Hi!

Hello.

Is Bob there? I've got a message for him.

Sure!

That's when everything works as it should. Sometimes though, Bob is not going to get the email.

Hi!

Hello.

Is Bob there? I've got a message for him.

Hmm, Bob's mailbox is full, try again later.

This indicates the problem is temporary.

Or

Hi!

Hello.

Is Bob there? I've got a message for him.

...

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