| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Clipboard Reinvents Copy-and-Paste for the Web [INVITES] | | Tuesday, November 15, 2011 10:00 PM | Ben Parr |
|  | Clipboard wants to help you save and organize what you find on the web, and it's accomplishing this goal by reinventing what it means to copy and paste. On the surface, Clipboard looks like a lot of other save-and-share apps, such as Evernote,...
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| Stealth Wendy's Campaign Got 33,000 Twitter Followers in a Month | | Tuesday, November 15, 2011 9:36 PM | Todd Wasserman |
|  | A stealth campaign for Wendy's brought on 33,000 Twitter followers in about a month with minimal ad support, a feat that many brands haven't been able to match over several years' time. The effort, which promotes a new mid-size burger called the...
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| Meet Art Levinson, Apple's New Chairman | | Tuesday, November 15, 2011 7:49 PM | Ben Parr |
|  | Apple has appointed Arthur Levinson, one of Silicon Valley's most respected leaders, as the company's new Chairman of the Board. Who exactly is Levinson, and why has Apple chosen him to lead the board? Levinson has served on Apple's board of...
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| Why Do Freemium Games Get Such a Bad Rap? | | Tuesday, November 15, 2011 6:21 PM | Carter Dotson |
|  | The current hot-button topic in gaming is the freemium business model. Employed in social games like FarmVille and Tap Zoo, freemium means offering access for free, but charging for in-game content (customization, gameplay advantages, etc.). The...
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| Disney CEO Bob Iger Joins Apple's Board of Directors | | Tuesday, November 15, 2011 4:58 PM | Ben Parr |
|  | Apple has added Disney CEO Bob Iger to its board of directors and appointed former Genentech CEO Arthur Levinson as its non-executive chairman. Levinson first joined Apple's board of directors in 2000, when he was still Genentech's CEO. He has...
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| 4 Social Media Rules Journalists Should Break | | Tuesday, November 15, 2011 3:41 PM | International Journalists' Network |
|  | Social media best practices change faster than you can tweet or "like" whatever people agreed on last week. The idea for this piece came about while prepping IJNet's internal social media guidelines: our Twitter followers are taking flight, so...
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| Clorox's Webisode Series Will Be a Product Placement Bonanza | | Tuesday, November 15, 2011 2:52 PM | Todd Wasserman |
|  | It will be hard to overlook the sponsor when Clorox rolls out a webisode series in January called Supermoms that's loaded with product placement. Created by RedLever Studios and Emmy-winning producer Jonathan Prince, the eight-webisode live...
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| Measuring Social Media ROI: 3 Things to Consider | | Tuesday, November 15, 2011 2:01 PM | Erica Swallow |
|  | This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. What's the ROI of social media? That's the million-dollar question...
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| LivingSocial Dives Into Full-Priced Food Delivery | | Tuesday, November 15, 2011 11:42 AM | Todd Wasserman |
|  | LivingSocial is expanding beyond its discount-of-the-day offerings with a new service that delivers full-priced food from participating restaurants. Called LivingSocial Room Service, the feature will offer "white glove delivery" from local...
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