| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Are You Falling Into the Pricing Trap? | |  | When Molly first launched her catering business, she offered deep discounts to family, friends, referrals and pretty much anyone else. Tom took the same approach when he started his graphic design business; he charged nearly 50% the going rate in...
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| Dollar Shave Club Video Also Used to Woo Investors | | Wednesday, March 07, 2012 11:44 PM | Todd Wasserman |
|  | By making the audacious claim that "our blades are f**king great," startup Dollar Shave Club's video has been a hit with consumers -- pulling in more than 600,000 views in two days and netting 5,000 orders. But before that, it went viral with...
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| How Gen Y Women Fare in Today's Workplace [INFOGRAPHIC] | | Wednesday, March 07, 2012 9:21 PM | Stephanie Buck |
|  | We're past the Betty Drapers and the Jane Jetsons (although, it would be pretty sweet to have a robot maid on reserve), but forging new frontiers for young working women has continued to be a challenge. In tandem with International Women's Day on...
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| Pinterest Meets Trip Advisor: Wanderfly Launches New Travel Site | | Wednesday, March 07, 2012 8:30 PM | Sarah Kessler |
|  | Travel recommendation engine Wanderfly's new site works like a Pinterest built for personalized travel. The startup unveiled the update at the Launch Festival in San Francisco Wednesday. As with Wanderfly's previous site, users can browse ideal...
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| How Your Business Can Get the Most From SXSW | | Wednesday, March 07, 2012 4:31 PM | Sam Decker |
|  | What are you doing at SXSW Interactive to help your business? ?? Most of the impact you can get from SXSW comes from rigorous preparation. For instance, pre-release your product, set up meetings, and plan effective gatherings with clients and...
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| Apple's iPad Launch: By the Numbers | | Wednesday, March 07, 2012 2:36 PM | Todd Wasserman |
|  | Apple didn't just unleash a new iPad on the world Wednesday. As usual, the company dropped some stats as well. The new data was designed to illustrate the fact that Apple has moved on from being a maker of PCs and is now a leader in the "post-PC"...
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| 3 Winning Tales of Entrepreneurial Inspiration | | Wednesday, March 07, 2012 12:19 PM | Todd Olmstead |
|  | This contest is presented by Babson, ranked #1 in entrepreneurship education for over 18 years. Babson is a living/learning laboratory focused on advancing Entrepreneurial Thought and Action® in organizations of all types and sizes, everywhere....
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| Cosmo Signs Up 100,000 Paid Digital Subscribers | | Wednesday, March 07, 2012 11:32 AM | Lauren Indvik |
|  | Cosmopolitan magazine has amassed more than 100,000 paid subscribers to its digital editions, parent company Hearst announced Wednesday. The women's lifestyle glossy first began offering digital subscriptions through Zinio in late 2004....
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| Apple Store Down Hours Before iPad Launch | | Wednesday, March 07, 2012 10:26 AM | Todd Wasserman |
|  | Hours before the expected launch of the iPad HD, the Apple Store is sporting a Post-It message reading, "We'll be back soon." The message continues, "We are busy updating the store and will be back shortly." It featured phone numbers for...
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| American Express Program Offers Discounts for Tweets | | Wednesday, March 07, 2012 9:28 AM | Todd Wasserman |
|  | American Express, which has already launched programs with Facebook and Foursquare, is tackling another social media channel with a new initiative awarding discounts for tweets. The program works like this: Cardholders go to...
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