| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Branding: How to Convey Your Startup to the World | |  | In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we're running bonus footage throughout the series to...
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| Charities, Rejoice: Dideo Lets Readers Donate a Dollar | |  | The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Dideo Quick Pitch: Add this widget...
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| 5 Reasons Recurring Revenue Models Work | | Tuesday, May 29, 2012 5:24 PM | Tom Dibble |
|  | The Software-as-a-Service delivery model has rapidly matured in the past few years, evolving from an experimental delivery method for niche audiences to a widely-practiced business approach. Investors are clearly enamored with it, in part,...
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| New Pringles Ad Rips Off 'One Tiny Hand' Tumblr | | Tuesday, May 29, 2012 5:02 PM | Chelsea Stark |
|  | Those who are fans of the One Tiny Hand Tumblr may see some similarities in the recently released Pringles ad. In the advertisement, playable above, anthropologists study a fictional tribe that shrinks one of their hands to better reach inside a...
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| When Real Life Gets in the Way of Your Startup Plans [VIDEO] | | Tuesday, May 29, 2012 2:37 PM | Mashable Video |
|  | In the last episode of TechStars, we watched what it's like to prepare for the pressure cooker of a five minute demo day pitch to hundreds of prospective investors. In this episode, we'll see a pair of startups learn that nothing happens in a...
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| Eyes On Pinterest: How People Look at Your Boards | | Tuesday, May 29, 2012 2:20 PM | Sarah Kessler |
|  | Pinterest doesn't just look different than other social networks -- it's looked at in a different way, too. While most websites draw users' gazes toward the left-hand side of the page, participants in a recent eye-tracking study for Mashable...
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| Facebook Stock Price Dips Below $30 | | Tuesday, May 29, 2012 1:01 PM | Todd Wasserman |
|  | The saga of Facebook's disappointing IPO continued on Tuesday as the company's stock price for the first time dipped below $30. The impetus for the dive was unclear. As the price of Facebook fell, the Nasdaq and the Dow were both up slightly. The...
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| Facebook Refused to Offer GM Page Takeovers [REPORT] | | Tuesday, May 29, 2012 12:56 PM | Lauren Indvik |
|  | Earlier this month, General Motors made headlines when it announced plans to pull its ads from Facebook because they were "ineffective." But the story may be more complicated than that, a story published in AdAge on Tuesday suggests. Sources told...
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| When Journalists Should Use Kindle Singles to Self-Publish | | Tuesday, May 29, 2012 12:40 PM | International Journalists' Network |
|  | Published articles are a rite of passage for any aspiring journalist, but those clips might be better self-published -- possibly as a Kindle Single. Victoria Turk, who just graduated from Columbia University's Graduate School of Journalism,...
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| 5 Google AdWords Features You Need to Know About | | Tuesday, May 29, 2012 11:22 AM | ClickZ |
|  | Google has released new AdWords features this year with the goal of helping improve performance, make management easier, or show additional data. Will these new features help or hinder your campaigns? Explore the details and decide how the...
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