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| 5 Strategies for Marketing on the iPad | | Thursday, June 28, 2012 12:26 PM | Gene Paek |
|  | Just 22% of the top 50 retailers in the country have an iPad app. Yet the iPad is the fastest-growing consumer computing device on the planet. Why haven't brands embraced it as quickly as they have the iPhone? Clearly, brands have been slow to...
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| Network With Industry Pros at These IRL Events | | Thursday, June 28, 2012 12:11 PM | Allegra Tepper |
|  | Mashable is celebrating Social Media Day in 510 cities around the world on Saturday. To make sure you're getting your fill of social media meetups and events, we've rounded up some exciting business conferences and exhibitions, where you can...
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| Second-Screen Engagement: The Marketer's Holy Grail? | | Thursday, June 28, 2012 10:23 AM | Lauren Hockenson |
|  | One of the biggest advertising buzzwords to emerge out of the digital era -- "engagement" -- has a lot of loaded implications. In an advertiser's ideal world, engagement would be as natural as breathing -- inviting a potential consumer to shift...
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| How Social Music Marketing Can Help Your Brand | | Thursday, June 28, 2012 9:25 AM | Panos Panay |
|  | For most people, the marriage of music and social media has been a harmonious one. Since the questionably legal early days of MP3 filesharing, the social music industry has matured tremendously, with Spotify, Pandora and iTunes among the more...
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