| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| With Social ROI Tool, Adobe Takes on Salesforce | | Wednesday, September 05, 2012 8:03 PM | Seth Fiegerman |
|  | Adobe officially launched a new suite of marketing tools on Thursday called Adobe Social, which is intended to help users better measure and understand the return on investment they get from their social media campaigns. With Adobe Social,...
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| What Skills Do Tech Companies Look for In New Hires? | | Wednesday, September 05, 2012 2:59 PM | Zoe Fox |
|  | Are you on the job hunt, but unsure exactly which skills companies are seeking? These tips can help prepare your resume and hone your experiences before the interview. We asked the hiring managers at seven hot tech companies what they currently...
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| YouTube Sensation Maru the Cat Stars in Uniqlo Ad | | Wednesday, September 05, 2012 1:28 PM | PSFK |
|  | Maru, the Japanese cat who's famous on YouTube for jumping in and out of boxes, puts his talents to work as the star of a new campaign for Uniqlo. Maru appears in the new commercial doing what he does best -- jumping in and out of boxes. The...
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| How to Develop Your Digital Strategy | | Wednesday, September 05, 2012 1:12 PM | Macala Wright |
|  | Constructing digital strategies on behalf of clients makes one thing clear: Clients are often confused about what digital strategy is and how to actually develop one. When defining and developing strategy, marketers and agencies must ensure that...
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| Popular Bitcoin Exchange Shuts Down After Attack | | Wednesday, September 05, 2012 12:57 PM | Tecca |
|  | Bitfloor, the largest Bitcoin exchange market in the U.S., is temporarily halting trading until further notice after an attack on its system. The hackers walked away with 24,000 Bitcoins - valued at $250,000 based on current trading levels. If...
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| Cravendale Teases the Sequel to its Viral 'Cats With Thumbs' Commercial | | Wednesday, September 05, 2012 12:07 PM | Seth Fiegerman |
|  | Cravendale, a British milk company, scored a huge viral hit last year with its freakish yet funny Cats With Thumbs commercial, showing felines filing their nails, flipping through books and scheming to get their paws on a container of milk. The...
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| How to Follow New York Fashion Week Online | | Wednesday, September 05, 2012 12:02 PM | Lauren Indvik |
|  | Fashion Week returns to New York City Sept. 6, and once again designers and the press are heading to the web to engage massive consumer audiences. Building off success from past seasons, many brands -- roughly one-third showing at Lincoln Center...
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| Announcing a Live Chat With Rent the Runway Founder Jennifer Fleiss? | | Wednesday, September 05, 2012 11:24 AM | Scott Gerber |
|  | Streaming live on Mashable, Rent the Runway founder Jennifer Fleiss will answer questions from readers at 3 p.m. ET (12 p.m. PT) Thursday, September 6. As part of the Young Entrepreneur Council's program #StartupLab, Fleiss will appear live via...
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| Oracle Must Pay Google $1 Million in Legal Fees | | Wednesday, September 05, 2012 10:34 AM | Amanda Wills |
|  | Oracle's legal woes aren't over yet. On Tuesday a federal judge ordered the company to reimburse Google $1,130,350 in legal costs stemming from the high-stakes copyright battle earlier this year. Google originally wanted Oracle to fork over more...
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| Top 5 Misconceptions About the Cloud | | Wednesday, September 05, 2012 8:15 AM | BrandSpeak |
|  | For executives who have long relied on traditional data servers without issue, switching to the cloud can seem like an unnecessary risk. After all, the imagery evoked - a fluffy, floating entity far from your control -doesn't exactly scream...
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