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| Tony Hawk Spreads Smiles for Children Born With Facial Deformity | | Tuesday, January 15, 2013 1:20 PM | Zoe Fox |
| Pro skateboarder Tony Hawk has teamed up with non-profit Operation Smile to bring transformative surgery to children born with facial deformities. The campaign asks you to upload a photo of your smile and watch as it's sent across the world. The campaign is built around an interactive film Change Forever featuring Hawk, which asks you to share your smile through a Facebook app to help children with cleft lip or cleft palate.
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| 9 Non-Profits That Get Web Humor | | Tuesday, January 15, 2013 10:26 AM | Matt Petronzio |
| Laughter is the best medicine, and it might even help cure the world's ills, too. Various organizations use Internet humor to promote serious causes, whether it's fighting AIDS, protecting the environment or promoting pet adoption. Behind the jokes and laughs, however, is the drive to create change.
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| Coca-Cola Campaign Takes on Obesity | | Tuesday, January 15, 2013 9:36 AM | Todd Wasserman |
| An anti-obesity ad rolled out this week from an unlikely source: Coca-Cola. The soft drink giant unveiled a campaign that will take on what it's calling "the issue of this generation." The first ad in the campaign, the 2-minute spot above, notes that Coke can "play an important role" in the fight against obesity. The ad also points out that of its 650 beverages, Coca-Cola now offers 180 low- and no-calorie choices.
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