| SOCIAL MEDIA TOP STORIES | | | | | | | ALL STORIES SOCIAL MEDIA | | |
| Facebook Group Helps Tornado Victims Get Their Belongings Back | | A Facebook group is helping the victims of the massive Oklahoma tornado, which killed 51 people and left many homeless, get their belongings back. On its trail of destruction, the tornado has blown debris from houses — including people's personal belongings and important documents — many miles away.
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| 9 Social Marketing Metrics That Actually Matter | | Monday, May 20, 2013 12:59 PM | Scott Gerber |
| Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales — and it certainly doesn't measure the potential value of those 100 shares.
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| Advice for Clueless Brands on Social Media | | Monday, May 20, 2013 11:44 AM | Bob Garfield |
| Dear Bob & Doug: We are husband-and-wife proprietors of an Arizona eatery I won’t name, but which rhymes with “Framy's Fraking Frompany Frakery Froutique & Fristro.” Craziest thing: We were having some trouble with staff who seemed to think that “tips” belonged to “them,” instead of my husband and me.
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