| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Watch ABC Brings Live Content to the Web and iOS | | Sunday, May 12, 2013 11:37 PM | Christina Warren |
| The ABC network is going to start live-streaming network content to all ABC-owned TV stations. The new service, dubbed Watch ABC, will debut on May 14 during ABC's upfront presentation in New York City. The service will initially only be available in New York City (via WABC-TV) and Philadelphia (via WPVI), but it will extend to all other ABC-owned networks by the end of the summer, as well as on Hearst-owned ABC networks.
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| To Land the Job, Do Something Different | | Sunday, May 12, 2013 2:00 PM | Alexis Grant |
| In this new digital world, where it’s more competitive than ever to land a position, offering a standard resume and cover letter will get you nowhere.
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| Why Brands Want to Have a "Two-Way Conversation" With You | | Sunday, May 12, 2013 11:00 AM | Matt Petronzio |
| When you first hear the phrase "two-way conversation," you probably think, "Well, what other kind of conversation is there?" But when it comes to brands, this phrase embodies a very specific marketing strategy: personification. Ever since the advent of social media, brands have been trying to engage consumers in ways that make them seem more like people, rather than large corporations trying like hell to sell you products or ideas.
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