| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Airline's Print Ad Actually Flies | | 6:11:14 AM | Dhiya Kuriakose |
| Embraer has taken its analog ads to a whole new level with its campaign for the new Lineage 1000, by designing a campaign catalog that flies — or, rather, floats. The catalog, whose cover has a 3D design of the Lineage 1000, floats using magnets in its base that help keep it suspended. Readers can browse the catalog without having to set it down.
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| Instagram Video: 5 Excellent Examples From Brands | | Thursday, June 20, 2013 4:28 PM | Lauren Indvik |
| On Thursday, Instagram added video to its iPhone and Android apps for the first time. While many users flooded the service with hastily shot clips, typically from their offices, some brands uploaded videos that show how beautiful and fun the feature can be. Instagram's video feature functions much like Twitter's video app, Vine.
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| Vine Who? Why Brands are Jumping at Video for Instagram | | Thursday, June 20, 2013 4:20 PM | Seth Fiegerman |
| Kevin Systrom had barely finished showing off Instagram's new video features when several brands started posting their own clips. Lululemon was one of the first out of the gate with a video showing a woman doing yoga in different locations. Burberry and Charity: water posted videos as well. Systrom, the co-founder of Instagram, pitched the option to record videos as a way for casual users to capture "moments" of their lives in a new way.
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| Yahoo's Acquisition of Tumblr Officially Closes | | Thursday, June 20, 2013 11:34 AM | Lauren Indvik |
| Yahoo agreed to acquire Tumblr last month for $1.1 billion, nearly all of it in cash. On Thursday, Mayer announced — on Tumblr — that the deal has passed regulatory approval procedures and is now complete. To commemorate the close, Yahoo has given its corporate Tumblr a bit of a facelift, and added separate Tumblrs for several of its divisions, including Flickr and Search, to share product updates with Tumblr's community.
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| Amazon's Fan Fiction Division Inks Deal With Valiant Comics | | Thursday, June 20, 2013 11:13 AM | Lauren Indvik |
| Last month, Amazon unveiled its plans to turn fan fiction into a real business, signing on Alloy Entertainment (a division of Warner Bros.) to allow independent writers to sell fiction based on shows like Gossip Girl and The Vampire Diairies on Amazon's site.
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| L.A. Schools Buy iPads for Students and Other News You Need to Know | | Thursday, June 20, 2013 10:12 AM | Stan Schroeder |
| Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories. Microsoft backtracks on some of the most contentious issues surrounding the Xbox One and its used games policy.
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| 'New York Times' Begins Offering 3 Free Articles Daily on Mobile Apps | | Thursday, June 20, 2013 9:52 AM | Lauren Indvik |
| The New York Times is poking a few holes through its metered paywall: On Thursday, the paper announced that non-subscribers can read up to three articles per day on its mobile apps, beginning June 27. That's more generous than the Times' desktop paywall, which limits non-subscribers to 10 free articles per month. It may not be more generous than its previous offering to mobile readers, however.
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| 40+ Events in Marketing, Social Media Strategy and More | | Thursday, June 20, 2013 9:25 AM | Sarah Ang |
| There's nothing more important to your career than expanding your network and building upon your skills. That’s why Mashable's Events Board is here to help you make valuable connections when you attend your industry’s leading conferences. Whether you work in advertising, technology or media, we can help you find the perfect conference.
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| Hiring in D.C. or New York? Check Out Mashable's Virtual Career Fair | | Thursday, June 20, 2013 9:02 AM | Sheffie Elencweig |
| For some people, summer means slower work days, extended lunch breaks in the park and clocking out early on Fridays. For recruiters and HR professionals seeking to fill open positions ASAP, this summer slowdown doesn’t apply. Mashable is here to help employers hire digital talent in New York and Washington, D.C. this summer through our July 23 Online Career Expo.
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