| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| 7 Hot Engineering Jobs in Portland, Chicago and More | | Tuesday, June 11, 2013 8:17 PM | Sarah Ang |
| Unemployed, underemployed or somewhere in between? The Mashable Job Board is here to help. Since 2005, Mashable has been dedicated to providing the hottest digital, social and tech news to our readership of 20 million and counting. Top companies know you excel in the digital world, so they come to Mashable to find the best and brightest minds. New jobs — including ones exclusive to us — are added every day to the Mashable Job Board.
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| 4 Reasons Google Bought Waze | | Tuesday, June 11, 2013 5:05 PM | Todd Wasserman |
| For Waze, mapping software proved to be a road of riches. The company's nine-year journey culminated on Tuesday, when Google agreed to pay a reported $1.03 billion to acquire the company. That price may have been inflated by a bidding war among Google, Facebook and Apple, according to rumors.
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| One Woman's Struggle to Drive Sales via Pinterest | | Tuesday, June 11, 2013 2:27 PM | Todd Wasserman |
| Syazrina Ismail's business, JumpSac baby slings, sounds like the perfect type of product for Pinterest. So why is JumpSac's page so far limited to just one entry? Technical issues. Ismail says that because of Java Script, Pinterest isn't displaying the proper images from her website. "It keeps displaying another non-related pic," she says. Ismail is working on a new website using the Magento platform that she hopes will remedy the situation.
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| Interactive Skittles Ad Lets You Break Grandma's Figurines | | Tuesday, June 11, 2013 12:09 PM | Todd Wasserman |
| In Skittles' newest interactive ad, Tommy, a teenage boy, is sitting on a leather couch at his grandma's house. Suddenly, a pink horse figurine beckons him — in a British accent, no less — to smash him open to reveal Skittles. Tommy doesn't hesitate to do so and enjoys his booty of Skittles. Then he smashes another horse, which is empty. But that's not the end of the ad.
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| Google Buys Waze | | Tuesday, June 11, 2013 11:45 AM | Todd Wasserman |
| Google has purchased Waze, the company that makes the popular social traffic app. Neither company disclosed the terms of the deal, though The New York Times pegged the figure at $1.03 billion. Google confirmed the purchase in a blog post on Tuesday: "The Waze product development team will remain in Israel and operate separately for now.
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| Social Media Guidance for Mystified Marketers | | Tuesday, June 11, 2013 10:01 AM | Bob Garfield |
| Dear Bob & Doug:I represent a major athletic apparel company specializing in yoga wear. We sell at dizzyingly high price points in 200-some stores in Canada, South Canada, Australia and New Zealand. A couple of years back, people started complaining about colors running and bleeding. Paris Pink was especially problematic, and we were forced to do a recall.
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| Report: Desktop Ad Spending Will Peak in 2014 | | Tuesday, June 11, 2013 9:43 AM | Todd Wasserman |
| Desktop-based advertising will peak in 2014 as more spending goes towards mobile advertising, according to a new study from eMarketer. The researcher predicts that U.S. desktop advertising will hit $35.39 billion in 2014, but then begin falling off in 2015. By 2017, the figure will be $32.51 billion, which is close to the amount posted in 2012. Meanwhile, mobile advertising will hit $11.76 billion in 2013, up from $7.65 billion this year.
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| How Anki Achieved Every Startup's Dream of Launching at an Apple Event | | Tuesday, June 11, 2013 9:33 AM | Seth Fiegerman |
| Fewer than 10 minutes into the keynote event at Apple's Worldwide Developers Conference Monday, CEO Tim Cook did something unusual: He ceded the stage to an unknown startup. "This morning, I'd like to introduce you to Anki," Cook told a room full of developers, employees and members of the press gathered to hear about Apple's product plans. "They're launching their company for the first time on stage today.
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