الخميس، 13 يونيو 2013

Why Don’t More Chinese Internet Companies Expand Overseas?

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Mashable
Thursday, June 13, 2013
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Facebook-officeFacebook Hashtags Take a Page From Twitter's Ad Business
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Why Don’t More Chinese Internet Companies Expand Overseas?
5:40:08 AMTech in Asia
We've written a lot about Tencent's success with WeChat, which now has 50 million overseas users, but the truth is that Chinese Internet companies don't step outside the country's borders often. And when they do, they tend not to succeed.

TFSu


Denny's Controversial Tweet Goofs on the NSA Scandal
Wednesday, June 12, 2013 9:28 PMTodd Wasserman
Most brands have avoided commenting on the NSA's surveillance of phone calls and web activity, but Denny's has proven to be a surprising outlier. The restaurant chain offered the following tweet on Tuesday, making light of the issue: Denny's knows what you're craving before they do. twitpic.com/cwjkg6 — Denny's (@DennysDiner) June 10, 2013 The brand, a prolific tweeter, didn't repeat the gag on its Facebook Page.

TFSu


Myspace Promotes Relaunch With $20 Million Ad Campaign
Wednesday, June 12, 2013 5:12 PMSeth Fiegerman
Myspace is back and it's spending a lot of money to make sure everyone knows it.

TFSu


Yahoo Acquires Photography App Maker GhostBird Software
Wednesday, June 12, 2013 5:01 PMLauren Indvik
Another week, another Yahoo acquisition: This time, the Internet giant has acquired 4-year-old GhostBird Software, the San Francisco-based company behind mobile photography apps KitCam and PhotoForge2. In an e-mailed statement, Yahoo said that it would be integrating many of the features in GhostBird's mobile apps into Yahoo's Flickr apps. Co-founders Travis Houlette and Ye Lu are joining the Flickr team in San Francisco.

TFSu


Despite ESPN's Move, It's Not Game Over for 3D TVs
Wednesday, June 12, 2013 3:55 PMTodd Wasserman
On Wednesday, ESPN announced it was pulling the plug on its 3D channel after three years — a move that follows AT&T's exit from the market. After being touted as the "next big thing" in 2010, 3D TVs appear to be going the way of the Flip camera. That's not remotely the case, however. Sales of 3D TVs are thriving. The reason you don't hear as much about 3D is because it has become just one of several high-end features, not a draw in itself.

TFSu


Facebook Hashtags Take a Page From Twitter's Ad Business
Wednesday, June 12, 2013 3:50 PMSeth Fiegerman
Facebook's introduction of the hashtag is just the latest feature it's taken from Twitter, but this one may be the most significant for its revenue.

TFSu


Facebook Hashtags Not Open to Advertising — Yet
Wednesday, June 12, 2013 2:22 PMTodd Wasserman
Facebook's introduction of hashtags paves the way for a lucrative stream of new advertising, but the company is not opening the program up to advertisers, at least not at this time. Reps from the company confirmed that hashtags are off limits to marketers right now. However, there doesn't appear to be any reason why Facebook would block hashtag buys in the future.

TFSu


ESPN to Shutter 3D Network by End of Year
Wednesday, June 12, 2013 12:27 PMLauren Indvik
ESPN is shuttering its 3D television network, ESPN 3D, by the end of the year, a spokesperson for ESPN confirmed, citing that 3D TVs simply aren't as popular as they had hoped.

TFSu


Apple's Next Big Thing: Craig Federighi
Wednesday, June 12, 2013 11:58 AMSeth Fiegerman
The centerpiece of Apple's keynote event at its developers conference this week may have been iOS 7, but it was really Craig Federighi who stole the show. Federighi, who heads up development of iOS and Mac OS X as Apple's SVP of software, got more stage time than any other executive during the event.

TFSu


'The Washington Post' Now Sells Ads in the Comments
Wednesday, June 12, 2013 11:13 AMLauren Indvik
The Washington Post is adding another ad unit to its arsenal, this one appearing in-line with the comments section of its opinion pieces. Dubbed "Sponsored Views," the ad unit allows advertisers to post and spotlight their responses to opinion columns. The units aren't quite "native" — they exist in a nebulous space between the article and the comments, differentiated by a yellow background.

TFSu


Report: Apple Ads Not Working Very Well
Wednesday, June 12, 2013 9:55 AMTodd Wasserman
Apple's product-oriented ads have influenced the rest of the industry, but they haven't resonated very well with consumers of late, according to one researcher. Videos from Apple were shared 183,609 times over the last 12 months, according to Unruly Media. Comparatively, Samsung videos were shared 2.37 million times over the same period, while Microsoft ones were shared 1.36 million times.

TFSu


PayPal Teases Cash for Registers Program with Goofy Video
Wednesday, June 12, 2013 7:50 AMTodd Wasserman
Who knew PayPal had a sense of humor? The online payment giant is attempting to create some buzz for its Cash for Registers program with this goofy video, a spoof of Law & Order and other cop shows that features a couple of detectives attempting to answer the question: "Who killed the cash register?" Best supporting actor role should go to the cash register, which manages to be deadpan throughout.

TFSu


 
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