| TRENDING STORIES IN MEDIA | | | | | | | ALL STORIES IN MEDIA | | |
| Why You Should Embrace Twitter Lurkers | | Monday, July 02, 2012 10:29 PM | TedRubin |
|  | Please do not unfollow Twitter followers who are inactive, no matter how long it's been. There are many lurkers, searchers and readers who may never tweet, but still have a great deal of value. What is that value? Well, there are active users on...
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| Simon & Schuster to Add QR Codes to Book Jackets | | Monday, July 02, 2012 4:57 PM | Lauren Indvik |
|  | Come fall, the glossy book jackets of every new Simon & Schuster hardcover and trade paperback will feature a QR code in an effort to bolster newsletter signups. Scanning a code will send consumers to an author's mobile page on S&S's website....
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| 5 Ways to Monitor Your Brand's Effectiveness | | Monday, July 02, 2012 11:45 AM | Michael Hyatt |
|  | Building a brand isn't solely about numbers and figures. It's about attracting an audience that will be an asset throughout your brand's lifetime. Unfortunately, for a brand to be successful today, it has to distinguish itself amid the noise of...
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| Sports Illustrated to Return to TV With NBC Sports | | Monday, July 02, 2012 8:48 AM | Lauren Indvik |
|  | Almost exactly a decade after Time Warner shuttered CNN Sports Illustrated, a 24-hour sports news channel that ran from 1996 to 2002, the Sports Illustrated brand is returning to TV. Sports Illustrated parent company Time Inc. and NBC Sports...
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