الجمعة، 7 ديسمبر 2012

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Mashable
Friday, December 07, 2012
TRENDING STORIES IN BUSINESS & MARKETING
Facebook Search Will Make Money, But Still Be Ineffective
Has Facebook Found Its Next Instagram?
Diesel's 'Pre-Internet Shoe' Wants You to Party Like it's 1993
ALL STORIES IN BUSINESS & MARKETING

Google's Vic Gundotra Was Asked Not to Tweet After 'Two Turkeys' Tweet
5:44:54 AMStan Schroeder

Google's Senior VP of Engineering Vic Gundotra was asked not to tweet again after he posted a tweet which critiqued Nokia's deal with Microsoft

Gundotra revealed this himself in a recent interview, which you can see in the video above (the interesting part is at 1:01:37). Responding to a question why he has stopped tweeting, Gundotra said "I made one tweet, and then I was asked not to tweet again (...) by my boss".

The offending tweet was posted right after the Nokia-Microsoft deal was publicized in February 2011. It said "Two turkeys do not make an Eagle," quite obviously referencing the Finnish mobile giant and Microsoft's Windows Phone platform which Nokia had embraced.



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Google Discontinues Free Version of Google Apps for Businesses
2:24:26 AMStan Schroeder

Google no longer offers a free version of Google Apps for businesses

Instead of having a choice between a free and a premium version, businesses wishing to use Google Apps now have to pay $50 per user, per year

This version gets them 24/7 phone support, a 25GB inbox, and a 99.9% uptime guarantee

The reasoning behind the change, explained in an official blog post, is that businesses "quickly outgrow" the basic version. While this may be true, we can easily imagine many micro-sized businesses who are doing just fine with the free version



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Ads Will Soon Follow You From One Device to the Next
1:37:50 AMMIT Technology Review

Kamakshi Sivaramakrishnan calls herself an “advertising quant.” Most people with a PhD in her field of information theory are recruited onto Wall Street if they decide to leave the halls of academia, she says.

She chose to go into advertising instead, and, with her startup, Drawbridge, is applying her expertise to a problem central to the bottom line of a wide swath of digital companies: how to make advertising pay as audiences move over to mobile devices. Founded in 2010, Drawbridge is using statistical methods that rely on anonymous data to track people as they move between their smartphones, tablets and PCs.



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Hoppit Helps You Find Restaurants Based on Your Mood
Thursday, December 06, 2012 10:59 PMSeth Fiegerman

Name: Hoppit

One-Liner Pitch: A restaurant search tool that helps users find what they are in the mood to eat.

Why It's Taking Off: Hoppit lets users search for restaurants based on their current moods and the people they are with at the moment.

For some restaurant-goers, the menu comes second to the vibe of the restaurant itself. That's where Hoppit comes in to play

Hoppit lets you search for restaurants nearby based on your current mood and the people you're with at that moment. So, for example, you can search for a "swanky" restaurant to go on with your date, or a restaurant that is good for kids by indicating that you are "with your two-year-old," or just a quiet place when you are with "a good book."



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Social Media Eye for the Small Business Guy: A Chicago Butcher Gets a Makeover
Thursday, December 06, 2012 8:18 PMTodd Wasserman

The following is the first in Mashable's "Social Media Eye for the Small Business Guy" series, which will look at how small businesses navigate social media marketing. If you're a social media consultant or a small business owner looking to take part in future installments, please contact us on our Mashable Business Facebook Page.

If you ever find yourself in the Bucktown section of Chicago and have a hankering for homemade sausage, then you might want to check out Sterling Goss, the kind of old-time butcher that the Food Network is always celebrating.



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Daily Beast, 'Washington Post' Consider Paywalls
Thursday, December 06, 2012 6:35 PMNeha Prakash

The Washington Post may join the slew of newspapers implementing paywalls for content, the Wall Street Journal reports

Citing unnamed sources, the Journal says the Post is "considering" the option, adding that it is also looking into increasing the paper's newsstand price

The New York Times successfully began a "metered" paywall system -- customers are allowed a certain number of free articles before being prompted to subscribe for content -- two years ago, after which several newspapers looking for ways to increase revenue have followed suit. The Journal reports its sources hinted that the The Washington Post would also implement such a metered system



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SEC May Take Action Against Netflix Over CEO's Facebook Post
Thursday, December 06, 2012 6:31 PMChristina Warren

Netflix and its CEO Reed Hastings are in hot water with the Securities and Exchange Commission over a post Hastings made on Facebook.

Back in July, Hastings posted a small blurb to his Facebook page, noting that Netflix had exceeded 1 billion hours for the first time. Hastings has nearly 250,000 Facebook subscribers and his 1 billion hour statement was re-reported by dozens of news outlets (including Mashable).

While that might seem innocuous on the surface, the SEC says it constitutes a violation of Regulation Fair Disclosure, specifically section 13(a). In other words, Hastings's Facebook post violated disclosure rules intact for a public company



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7 Stocking Stuffers for the Entrepreneur
Thursday, December 06, 2012 5:49 PMNellie Akalp

Nellie Akalp is the CEO of CorpNet.com, an online legal document filing service, where she helps entrepreneurs incorporate or form an LLC for their new businesses. Connect with Nellie on Twitter or visit her free resource center.

Struggling to think of the perfect gift for the entrepreneur in your life? Sure, a new MacBook Pro, Herman Miller chair or high-res monitor always make great gifts. But try one of these budget-friendly alternatives, sure to please any hard-working, enterprising small business owner on your gift list.



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Gilt Groupe Hires Citigroup CMO to Replace Kevin Ryan as CEO
Thursday, December 06, 2012 5:38 PMLauren Indvik

Michelle Peluso, global consumer chief marketing and Internet officer at Citigroup and Gilt board member, is taking on the role of CEO at Gilt Groupe, the company announced Thursday.

Word that the online retailer was looking for a replacement for co-founder Kevin Ryan, who has served as CEO since Gilt's inception in 2007, surfaced in the Wall Street Journal early last month.

According to the Journal, the company's board felt that Gilt's expansion into new verticals like food and full-price men's retail had not performed well, and that Ryan's attention was spread too thin among his responsibilities.



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How Does a Company Change After It's Acquired?
Thursday, December 06, 2012 4:26 PMJesse Draper

Jesse Draper is creator and host of the Valley Girl Show, through which she's become a spokesperson for startups and helped pioneer the way of new media content distribution. Formerly a Nickelodeon star, Draper is now CEO of Valley Girl‚ where she oversees the show and runs the technology blog Lalawag.com.

Acquisitions happen all the time in the tech world. But how do they change a business?

Amazon acquired Zappos and didn't change a thing -- the company still operates out of Las Vegas, while Amazon is located in Seattle. On the other hand, when Google acquired Wildfire, it moved the company to its large campus



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Likeable Founder Dave Kerpen Answers Reader Questions via Live Chat
Thursday, December 06, 2012 2:54 PMScott Gerber

Got a question for Kerpen? Use the chat feature above to get it answered live.

Dave Kerpen is the co-founder and CEO of Likeable, an award-winning social media and word-of-mouth marketing firm comprised of communications and consultancy agency Likeable Media, and software platform Likeable Local. Kerpen and wife Carrie lead a team of over 60 people in working with brands, organizations, governments and small businesses to better leverage social media to become more transparent, responsive, engaged and likeable. Likeable was named to both the 2011 and 2012 Inc. 500 list of fastest growing private companies in the U.S.



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The New SEO Rules in a Content Marketing World
Thursday, December 06, 2012 2:09 PMShane Snow

Shane Snow is a Mashable contributor and cofounder of Contently, which builds tools for journalists and brand publishers.

Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend

The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren’t mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content.



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Touching Expedia Ad Chronicles Journey of a Cancer Survivor
Thursday, December 06, 2012 1:29 PMTodd Wasserman

It's not often that a commercial can make you cry, but try to keep a dry eye while watching this ad from Expedia which tells the tale of cancer survivor named Maggie and her relationship with a boy named Odie, who succumbed to the disease.

The ad, created by David Adam Roth at Boxer Films, was created in collaboration with St. Jude Children's Hospital. The ad shows Maggie preparing to give a speech about her experience. Meanwhile, in flashbacks we see her with Odie at the hospital after chemo treatments. At one point, she recalls telling him that having cancer was worth it because she got to know him



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T-Mobile Will Start Selling Apple Products Next Year
Thursday, December 06, 2012 12:27 PMSeth Fiegerman

The long wait for a T-Mobile iPhone may finally be over

T-Mobile announced Thursday that it will start selling some Apple products in 2013, though the company did not specify whether it would be the iPhone or iPad.

"T-Mobile USA has entered into an agreement with Apple to bring products to market together in 2013," T-Mobile's parent company Deutsche Telekom revealed in a release for analysts.

In response to a request for comment, a T-Mobile rep would say only that "additional details will be made available at a later date."



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Tired of Plastic? Upgrade Your Starbucks Card to Metal for $450
Thursday, December 06, 2012 12:09 PMLauren Indvik

If you thought Starbucks' new $7 cup of coffee was pricey, just wait until you see the company's new limited-edition payment card.

Starbucks and Gilt, a site that offers limited-time sales on designer apparel and other goods, are partnering to offer a luxe edition of the former's payment card.

For $450, you can purchase one of 5,000 Starbucks cards in etched stainless steel. It will come pre-loaded with $400 in Starbucks credit and is automatically enrolled in the gold tier of Starbucks' loyalty rewards program, which will net you free refills on coffee and tea, a free drink or food item on every 12th purchase, and a free birthday drink.



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Newcastle Brown Ale App Exposes Lame Motivations Behind Your Photo Posts
Thursday, December 06, 2012 11:57 AMTodd Wasserman

What are you really saying about yourself when you post that pic of a sunset? If you suspect it's something cliche and lame and you don't mind exposing that motivation to the world, then you might want to check out a new app from Newcastle Brown Ale.

The #NoBollocks Subtexter gives consumers a way to add meme-style "honest subtext taglines" to their posted pics. For that dusk image, for example, there's "I TAKE PHOTOS OF SUNSETS...NOW YOU THINK I'M AN INCREDIBLE LOVER." For a snap of you and your buddies, ""LOOK, I HAVE FRIENDS....EVERYTHING IS FINE, MOM, I TURNED OUT OKAY." That shot you just took of Gotham against the horizon? "A CITY SKYLINE...IF THIS DOESN'T GENERATE LIKES, WHAT WILL?"



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Amazon, Google Open E-book Stores in Brazil
Thursday, December 06, 2012 11:03 AMLauren Indvik

Amazon and Google are now selling e-books in Brazil, both companies announced Thursday morning.

More than 1.4 million Amazon Kindle ebooks -- 13,000 of which are available in Portuguese -- are now on sale at amazon.com.br. Readers will be able to read books via Amazon's apps for iPhones, iPads, and Android phones and tablets, also released Wednesday.

Amazon will begin selling a country-specific version of its entry-level Kindle E-Ink e-reader, which costs $69 in the U.S., for R$299 (approximately U.S. $145) "in the coming weeks," the company said in a statement.



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Google+ Now Has More Than 500 Million Members
Thursday, December 06, 2012 11:01 AMSeth Fiegerman

Google's social network Google+ has passed 500 million members, the company revealed in a blog post Thursday. Of these users, 135 million are said to be actively visiting the social network each month.

Google previously announced that it passed 400 million Google+ members in mid-September and had more than 100 million monthly active users at the time. This suggests that about 100 million users have upgraded to the social network in less than three months and the network's monthly active user base has grown by about 35 million.



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Tim Cook Explains Why Scott Forstall Had to Go
Thursday, December 06, 2012 9:34 AMTodd Wasserman

In a wide-ranging interview, Apple CEO Tim Cook explained why mobile software head Scott Forstall had to leave, how the company hopes to salvage Apple Maps and what he thinks of Microsoft's Surface tablet.

Cook is making the rounds this week to publicize Apple's plan to manufacture a line of iMacs in the U.S.Businessweek on Thursday morning released its interview with Cook. The Apple CEO fielded a variety of questions. Among the highlights was Cook's assessment of Forstall. When asked why the exec is leaving, Cook gave a somewhat opaque reply that hinted that the exec wasn't strong on collaboration:



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