| TRENDING STORIES IN BUSINESS & MARKETING | | | | | | | ALL STORIES IN BUSINESS & MARKETING | | |
| Apple Shows Off iPhone 5's Features in Two New Ads | | Apple unveiled two new television ads Monday that flaunt the iPhone 5's new features. One 30-second spot, called "Brilliant," demonstrates how users can pay for Starbucks items using Passbook, an iOS app that stores all types of tickets (e.g. boarding passes, hotel confirmations, film stubs, vouchers, loyalty cars) without having to print them. Passbook support for Starbucks became available in early October.
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| Equala's App Plays Your Friends’ Favorite Songs | | Monday, March 11, 2013 11:30 PM | Veena Bissram |
| Name: EQuala One-Liner Pitch: EQuala is a music app that plays the songs your friends listen to. Why It's Taking Off: The free social music app lets you to create a customized station of the music your friends listen to and share your favorite tracks.
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| Video Imagines Shopping With Google Glass | | Monday, March 11, 2013 10:03 PM | Lauren Indvik |
| What would it be like to shop with Google Glass? Omaha-based ConAgra Foods, which owns popular frozen food brands like Healthy Choice and Marie Callender's, worked with Google's newly created shopper marketing division to develop the above video, illustrating how consumers might use technologies like Google's to shop for groceries.
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| Report: LinkedIn Will Buy Pulse App for $50 to $100 Million | | Monday, March 11, 2013 5:31 PM | Seth Fiegerman |
| LinkedIn is close to acquiring Pulse, a popular news reading app, for as much as $100 million, according to a new report. Citing unnamed sources, AllThingsD reported that Pulse had been in acquisition talks with several big companies, including Yahoo and Microsoft, but that LinkedIn won out.
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| Togather Helps Authors Connect With Readers IRL | | Monday, March 11, 2013 2:08 PM | Seth Fiegerman |
| AUSTIN — After Andrew Kessler published his book Martian Summer, the story of the year he spent shadowing NASA's Phoenix Mars Lander mission, he was eager to do anything and everything to promote it. "I got a lot of non-specific advice to connect with 'my audience' and build 'my platform,' but everyone in the publishing industry tried to dissuade me from doing a book tour," he told Mashable.
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| Tech Startups Battle Using Old-School Posters at SXSW | | Monday, March 11, 2013 1:02 PM | Todd Wasserman |
| AUSTIN — Forget social media. The real marketing battle at South by Southwest Interactive takes place in real life, and is pretty close to real-time. Posters, perhaps the lowest-tech form of marketing ever devised, are alive and well at SXSW, as some of the world's most tech- and social-media savvy brands battle with staplers and oaktag.
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| Startup Uses Kinect to Bring Physical Therapy Home | | Monday, March 11, 2013 12:02 PM | Lauren Indvik |
| While pursuing an MBA at MIT in 2010, Tim Fu tore his ACL, an incident that led to surgery and six months of physical therapy. "It was a really tough process, especially at home, without the coaching of a physical therapist," Fu recalled to Mashable. From his frustration, the idea for a business was born.
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| How Households Without Traditional TVs Get Their News and Entertainment | | Monday, March 11, 2013 11:26 AM | Seth Fiegerman |
| The vast majority of households in the U.S. — more than 95% — still have traditional cable or satellite television, which they use to get news and entertainment, but the number of households relying on other means of video consumption is on the rise. There were more than 5 million households without a traditional television as of the December quarter, according to Nielsen, up from 3 million at the end of 2007.
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| Movie Theater Simulates What It’s Like to Be Homeless in Winter | | Monday, March 11, 2013 10:05 AM | PSFK |
| Relating to the struggles of the homeless is no easy task. Fiftyfifty is a Germany-based publication that is focused on doing exactly that. In a recent awareness tactic called Frozen Cinema, Fiftyfifty tricked unsuspecting moviegoers into feeling what it’s like to be homeless during the winter.
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| Job Hunting? 170+ Openings at MTV and More | | Monday, March 11, 2013 8:58 AM | Elisha Hartwig |
| Whether you're unemployed, underemployed or just looking for something a bit more interesting, the Mashable Job Board is full of listings to take your career to the next level. Since 2005, Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we've built a readership of 20 million people who are well versed in digital trends, social media and all the hottest technologies.
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